GHOST®, a lifestyle brand of sports nutrition products, energy drinks, dietary supplements, and apparel, and Cinnabon®, known around the world for cinnamon rolls, have baked up a collaboration. GHOST® WHEY and GHOST® VEGAN will be available in a "CINNABON®" flavor, which delivers on the taste with which consumers are familiar.
Now, shoppers can enjoy the beloved cinnamon roll taste in a globally compliant GHOST® WHEY or GHOST® VEGAN protein powder. GHOST® WHEY has 25g of protein per serving and combines a premium 100% whey protein blend with natural digestive enzymes. GHOST® VEGAN, the first authentically licensed vegan protein flavor, has 20g of protein per serving and is made with a premium, fully disclosed vegan protein blend of pea protein concentrate, organic pumpkin protein, and watermelon seed protein.
To authentically incorporate the nostalgic taste of a Cinnabon® cinnamon roll, the protein powder features Cinnabon's signature Makara® cinnamon. In addition to using the powder in your shake, you can also use it to add a protein boost to any baked good of your choice, like pancakes, muffins, and waffles.
The new flavor collaboration is available globally* online at ghostlifestyle.com and will be available in GNC stores nationwide. GHOST® WHEY x CINNABON® has an SRP of $44.99, and GHOST® VEGAN x CINNABON® has an SRP of $49.99.
