Gay Water
Canned vodka soda brand created by and for the LGBTQ+ community aims to destigmatize the word 'gay', launches with four iconic flavors
For many years, the term 'gay water' has been known within the queer community as a colloquialism for a vodka soda. The brand Gay Water officially launches to bring that phrase to the mainstream as one of the first alcoholic beverages founded and grounded in the LGBTQ+ community.
Gay Water is more than a beverage company, it is a brand that will represent the LGBTQ+ community 365 days a year. At its earliest definition, "gay" means "happy," yet over the years perception of the word shifted to negative as people began using it as a pejorative label for people and actions. The company is on a mission to reclaim the word by making it visible every day and for everyone - at local bars, restaurants, liquor stores, grocery stores, and in peoples' homes.
The company is the brainchild of Spencer Hoddeson, queer influencer and previous head of corporate social for Yahoo.
With three simple ingredients, only 80 calories and 4% ABV, gluten-free and no sugar, Gay Water also aims to appeal to folks trying to make healthier lifestyle choices, but still want to enjoy alcohol. Gay Water will launch with four refreshing flavors: watermelon, lime, peach, and grapefruit with plans to expand to more product lines in the coming months.
Gay Water single flavor packs will contain six 12oz cans for $18.25 and variety packs will contain twelve 12oz cans for $36.50. Gay Water is available online and at retailers across the US.
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