Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Product of the DayProductsFormulationMeat, Poultry & SeafoodPlant Based & Vegetarian

NotChicken Spicy Patties

Powered by artificial intelligence and plants, the Spicy Patties are available at select Whole Foods Market stores nationwide

NotChickenPattiesSpicy_780.jpg
November 7, 2023

NotCo™, the fast-growing food tech company with a patented AI technology named Giuseppe, announced the launch of NotChicken™ Spicy Patties in collaboration with Austin-based hot sauce company, Yellowbird Sauce. Now stocking the freezer aisles nationally at select Whole Foods Market locations across the nation, NotChicken™ Spicy Patties boast the aroma, taste and texture that’s nearly identical to chicken with added habanero spice. 

Just as temperatures are starting to cool down, NotChicken™ Spicy Patties have arrived to heat things up. Featuring NotCo™’s signature NotChicken™ Patties and Yellowbird’s Spicy Habanero flavor, a fruity and bright combination of habaneros, carrots, garlic and tangerine, this offering is crispy on the outside and juicy on the inside with an added spicy AF flavor-forward kick Yellowbird is notorious for.

The collaboration marks the first US retail co-brand for NotCo™ as the brand continues to make waves as one of the world’s leading plant-based food tech companies. Yellowbird’s commitment to homegrown, flavorful ingredients to curate hot sauce around paired with its following were key factors in the partnership pairing process. NotCo™ and Yellowbird® will celebrate the launch of NotChicken™ Spicy Patties with a co-branded food truck serving the product in Austin and Los Angeles for three days in each city in November.

Like all NotCo™ products, the innovative recipe for NotChicken™ Spicy Patties was created by Giuseppe, alongside NotCo™’s team of AI Chefs and R&D experts, who consistently produce plant-based options, allowing them to look, taste and function just like animal-based products. NotChicken™ Spicy Patties are vegan, non-GMO, cholesterol free and made with a unique blend of plant-based ingredients including fava beans, bamboo and peach powder. 

NotChicken™ Spicy Patties are available in the frozen section of select Whole Foods Market locations across the nation and are sold in 12oz four-packs.

www.thenotcompany.com

KEYWORDS: artificial intelligence (AI) food product development frozen foods spicy foods

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Ingredients
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

SFA Fancy Bodega

Top 10 Product Development Trends From the 2026 Summer Fancy Food Show

Bimbo Bakeries USA  logo

Bimbo Bakeries USA Sets Timeline for Clean Label Reformulation

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • NotChicken_780.jpg

    NotCo NotChicken™ Dino Nuggets

    See More
  • Kayem Foods Expands to Offer Hot Dog Buns, Burger Patties

    See More
  • The Meatless Farm Co Meat Free Breakfast Sausages

    The Meatless Farm Co Meat Free Breakfast Sausage Links & Patties

    See More

Related Products

See More Products
  • Thermal Processing of Ready-to-Eat Meat Products

See More Products

Events

View AllSubmit An Event
  • March 26, 2026

    Moo-Ve Over! Plant-Based Dairy Advances in 2026

    ON DEMAND: In this timely discussion, industry leaders explore how the category is positioned to grow and evolve in 2026.
View AllSubmit An Event
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing