Ronzoni Develops Brand Evolution
New brand identity launches in Q4 2023 with “The Shapes of Ronzoni” marketing campaign
Ronzoni is relaunching with a refreshed brand identity and integrated marketing campaign, paying homage to its 108-year heritage while adapting to today’s dynamic shopper needs. The brand, acquired by St. Louis-based 8th Avenue Food & Provisions in 2021, is introducing a new logo, website, and package design to inspire exploration of Ronzoni’s 30-plus pasta shapes and enhance consumers’ shopping experience.
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Ronzoni teamed up with St. Louis-based MarketPlace Branding for its positioning strategy, and ultimate visual identity and package design, rooted in an evolutionary approach.
Consumer testing confirmed that the new package design is still recognized as the Ronzoni brand but “better,” associating it with key attributes of modernity, authenticity, and high quality.
This strategic rebranding effort is brought to life through “The Shapes of Ronzoni” marketing campaign launching this fall across an array of channels including social, digital, and in-store media.
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