Ben & Jerry's launched its first flavor of 2024 with what it is calling the smoothest and creamiest recipe ever. This unveiling features a fan favorite flavor in a new Non-Dairy format: Strawberry Cheezecake!

Strawberry Cheesecake was Ben & Jerry's fastest growing, top-selling ice cream flavor in the past 12 months, rising to the No.4 spot in 2023. That's not the only reason Strawberry Cheezecake was selected as the newest Non-Dairy offering -- the clincher was that it was a fan-favorite during tastings of the company's brand new, smooth and creamy Non-Dairy oat base. As there is no real cheese in this cheesecake flavor - given its Non-Dairy, vegan profile - Ben & Jerry's dropped the word "cheese" in the name.