Catalina Crunch®, a brand known for its innovative approach to better-for-you snacks, announced the appointment of Wendy Behr as its first-ever chief research & development officer. The strategic hire marks a significant milestone in Catalina Crunch®'s journey, as the brand continues to push boundaries and set new standards in product innovation.

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Behr joins Catalina Crunch® with a wealth of experience and a proven track record of driving innovation and elevating product quality. Most recently serving as the chief product officer at Nature's Fynd, Behr played a pivotal role in leading a 150-person organization through a phase of unprecedented growth, preparing the company for its next level of success with strategic initiatives and cutting-edge innovation methods.

Throughout her career, Behr has held key leadership positions at prominent organizations including Sovo Brands, Whitewave Foods, and Keurig Dr. Pepper. Her expertise in R&D, coupled with her strategic vision and collaborative approach, will play a vital role in advancing Catalina Crunch®'s innovation pipeline and enhancing the brand's position as a leader in the better-for-you snacks market.

With a streamlined R&D team, Catalina Crunch has innovated across four distinct categories, showcasing a dedication to excellence in all aspects of product development. Behr's new appointment reaffirms Catalina Crunch's commitment to innovation and raising the bar in the better-for-you snacks sector. Under her leadership, the brand remains steadfast in its mission to provide consumers nationwide with delectable, nutritious, and groundbreaking products.

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