Insignia International, the parent company of 505 Southwestern®, La Tortilla Factory, and Yucatan Guacamole, launched Tradición - a brand new line of corn and flour tortillas under the La Tortilla Factory brand. Decades of tortilla mastery culminated in this authentic, traditional, no frills tortilla line that brings out an artisanal taste only found at the corner tortilleria or homemade in the family kitchen. Tradición tortillas are now available in most major Northern California grocery chains including Safeway, Albertsons, Raley’s, Save Mart and Lucky, as well as select stores in Southern California and Texas.

Five new types of Tradición tortillas include Fajita, Soft Yellow Corn Tortillas, Soft White Corn Tortillas, Burrito Flour Tortillas and Soft Taco Flour Tortillas. All of these tortillas are low sodium and have no cholesterol or trans fats. The flour tortillas use only unbleached flour, and the corn tortillas are gluten free.

Following the success of La Tortilla Factory, which is rapidly expanding its distribution across the country, Tradición tortillas will soon be available in all Albertsons across California, Seattle, Denver and the Southwest.

Tradición’s packaging is embellished with bright colors to represent the majestic landscape and stunning scenery of pastoral Mexico, which is the source of inspiration for the brand.