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Better for YouProteinsFunctional New ProductsSupplementsSports & Energy

Optimum Nutrition New Sports Nutrition Product Flavors

Brand extends multiple lines across sports performance products

By Prepared Foods Editorial Staff
Optimum Nutrition Product Line
November 17, 2024

Optimum Nutrition, a sports nutrition brand, and part of Glanbia Performance Nutrition, announced six new flavors across the brand's Gold Standard 100% Whey, Gold Standard Protein Shake, AMIN.O. ENERGY and Creatine Powder product lines. The latest additions offer the Optimum Nutrition standard of quality – and taste – with a variety of flavors including, Gold Standard 100% Whey in Girl Scout Thin Mints™, Caramel Macchiato, and Gold Standard Protein Shake in Strawberry flavor; AMIN.O. ENERGY in Rainbow Sherbet and Peach Mango Tango; and Micronized Creatine Powder in Blueberry Lemonade.

The new flavors of Gold Standard 100% Whey protein powder and ready-to-drink shakes provide 24g of high-quality protein – offering consumers a way to hit their daily protein goals and support muscle recovery. Designed with versatility in mind, Gold Standard 100% Whey can seamlessly integrate into any routine and enjoyed before or after exercise, or anytime throughout the day.

- Gold Standard 100% Whey Protein Powder, Girl Scout Thin Mints™: Girl Scout Thin Mints™ inspired protein powder combines the cool, refreshing taste of mint flavor, with a rich dark chocolate flavor. Offered in a 22-serving tub for $27.99.

- Gold Standard 100% Whey Protein Powder, Caramel Macchiato: Inspired by a decadent coffee treat, the powder blends rich and creamy coffee flavors with a hint of caramel sweetness. Available now in a 29-serving tub for $44.99.

- Gold Standard Protein Shake, Strawberry: The ready-to-drink option comes in a grab-and-go format that proves convenience doesn't have to compromise on quality. The shakes are available in Strawberry, Chocolate and Vanilla flavors in 4-packs and 12 packs at $8.49 and $23.99 respectively.

The same great benefits of AMIN.O. ENERGY will soon be offered in two new flavors. Each serving provides 100mg of caffeine from natural sources – green tea and coffee bean extract – for pre-workout energy. AMIN.O. ENERGY is the perfect addition to your pre-workout routine as a flavorful boost to complement your exercise.

- AMIN.O. ENERGY Rainbow Sherbet: The flavors are inspired by a favorite childhood treat in a blend of raspberry, orange, and lemon/lime, each sip offers a burst of tangy flavor. Available now in a 30-serving tub for $29.99.

= AMIN.O. ENERGY Peach Mango Tango: This pairing of juicy peach and mango flavors combines to form a sweet and tart twist of flavors. Available at select retailers, starting November 2024 in a 30-serving tub for $29.99.

Optimum Nutrition Creatine Powder supports peak performance, so consumers can unlock more in their workouts. When used over time in combination with regular resistance training, Optimum Nutrition Creatine Powder helps build muscle –increasing both muscle size and strength. Each serving contains 5g of Pure Micronized Creatine Monohydrate and improves muscle recovery.

Micronized Creatine Powder, Blueberry Lemonade – Blueberry Lemonade which has the crisp flavor of citrus-berry, is the first flavored Creatine powder from Optimum Nutrition, also available in Unflavored. Blueberry Lemonade is available now at Walmart in a 60 serving tub for $21.99.

KEYWORDS: Caffeine pre-workout sports performance whey protein

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