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IngredientsFlavors & Seasonings & Spices

Ethnic Flavors–Beyond Authenticity

By David Feder , RDN, Executive Editor–Technical, Hinnerk Von Bargen
January 30, 2025

“The global food flavors market is on a trajectory of steady growth, projected to increase at a compound annual growth rate (CAGR) of 3.5% from 2022 to 2027. Valued at $18 billion in 2022, the market is expected to reach $21.3 billion by 2027, driven by changing consumer lifestyles, technological advancements, and a shift toward natural and sustainable ingredients.” — MarketsandMarkets Research, Inc.

Trends in ethnic flavors and flavor fusion in new product development continue to grow and expand as we move deeper into the 2020s. We seem to be entering a period of culinary development when the flavors and culinary traditions from more countries and regions than ever before are making their way into America's culinary patois. This presents opportunities as well as challenges for the research chefs and R&D experts creating the next generation of foods and beverages with a pan-global appeal.

Among the most significant of these challenges is that of authenticity of flavors. Yet, contrary to popular belief, the need for rigid adherence to authentic flavors in so-called “ethnic cuisines” is not carved in stone. Prepared Foods interviewed the culinary power couple Hinnerk and Ming Qian Von Bargen to gain insight into the current ingredients and trends and global flavors and fusions of the different culinary traditions that can create a whole that is greater and tastier than the sum of its parts.

“It’s been a long development for many years…[consumers] become more and more adventurous, and seeking out authentic flavors,” acknowledges Hinnerk, a professor at the Culinary Institute of America, San Antonio. His wife, Ming, owner of three San Antonio restaurants, concurs. “We have many noodle dishes and rice dishes [in which we] honor the traditional Asian flavor,” Ming says, and we also offer a fresh and a modern take. Those dishes reflect the heart of Asian comfort food, while also catering to the global palate and bringing together the authenticity and the innovation.”

According to the Von Bargens, it’s important to understand that the ethnic flavor fusion trend is not just about taste. “It’s about cultural connection and kind of that that we share the traditional flavors,” they explain. “We like to tell a story and build bridges between communities.” As to the immediate future of global and ethnic flavors, they note that the goal is to “move into 2025, and deepen this continuing of enhancing culinary diversity and appreciation of the influences from all over the world—the rich food traditions.”

The Prepared Foods Podcast logo

Ethnic Flavors–Beyond Authenticity

Interview with Professor Hinnerk Von Bargen of the Culinary Institute of America, San Antonio, and his wife, Ming Qian Von Bargen, owner of three San Antonio restaurants.

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Listen to more from The Prepared Foods Podcast.

In order to inculcate this recognition into the next generation of research chefs to prepare for and meet the challenges of creating ethnic, traditional, and even fusions that will appeal to consumers across a broad demographic, professor Von Bargen presents some key guidance. “Never forget that that more than half your ideas go down the drain—you just don't know which half it is. You have to keep on innovating. Take existing ideas and build on them. The cuisine fusions or traditions that can springboard off of common flavors are what really make it in the world.”

He also notes that, “The key is to honor the essence of the culinary heritage, and not just worry about one specific way how to do it. [Authenticity] is more like a journey rather than a barrier to entry…it allows us to grow; it opens up opportunities for even more diverse flavors in the future to not be too stiff about authentic. It’s more about integrity than authenticity.”

In case you missed it, you can catch Hinnerk’s video interview and podcast on flavor fusions here.

KEYWORDS: culinary global flavor

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David Feder, RDN, has been a food, nutrition and health journalist for 26 years. In spite of an academic background that began with psychology and biblical archaeology, David cut his teeth as a celebrated chef in Texas during the 1970s and 1980s, helping pioneer haute-health & fusion cuisines in high-end restaurants and hotels. In the 1990s he became a registered dietitian while completing research and coursework toward a Ph.D. in nutrition biochemistry at the University of Texas at Austin. Along the way he taught food science and nutrition while practicing as a nutrition counselor.

Hinnerk von Bargen, CHE, is the author of “Street Foods” (Wiley, 2015). He holds a Master Chef certificate from the Hotel School in Hamburg and has been an associate professor at the Culinary Institute of America (CIA), San Antonio, since 2009. Previously, he taught at the CIA’s main campus in Hyde Park, NY, for 10 years. Additionally, von Bargen works with leading food companies to create new products. He has been featured in The New York Times, Women’s Health, Men’s Health, and other periodicals, as well as in “Culinary Boot Camp” (John Wiley & Sons, 2006). He can be reached at Hinnerk.VonBargen@culinary.edu.

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