Lee Kum Kee, a global leader in authentic Asian sauces, invited fans to “Bee Spicy” with the launch of its newest addition to the Sriracha family: Lee Kum Kee Honey Sriracha Sauce. The bold condiment blends the trending “swicy” flavors with the rising popularity of hot honey and joins Lee Kum Kee's iconic Sriracha Chili Sauce and Sriracha Mayo in the brand's sriracha lineup. The new sauce debuted in early March at select retailers nationwide.

“At the National Honey Board, we love when brands embrace honey to create bold, flavorful products—and Lee Kum Kee’s new Honey Sriracha Sauce does just that,” says Catherine Barry, vice president of marketing, National Honey Board, Erie, Colo. “This perfectly balanced sauce brings together the smooth, golden mouthfeel of honey with the fiery kick of sun-ripened chili peppers, delivering an irresistible combination of trending sweet heat.”

Honey is more than just a sweetener—it’s a natural flavor enhancer that rounds out spicy notes, providing depth and complexity to sauces, marinades and dips. Honey works in harmony with the bright, tangy heat of sriracha, ensuring a well-rounded taste experience with every bite. This versatile sauce is perfect for dipping, drizzling or marinating. Honey’s viscosity also helps the sauce cling beautifully to foods, making it an ideal companion for wings, shrimp and roasted vegetables.

With consumer demand for swicy flavor profiles continuing to grow, Lee Kum Kee’s Honey Sriracha Sauce is a must-have in any kitchen. Plus, with honey’s appeal as a simple, recognizable ingredient, this sauce delivers on both flavor and clean label appeal—a win for home cooks and foodservice professionals alike.