Lee Kum Kee announced the expansion of its sriracha sauce lineup with two new innovations featuring the popular spice blend. The company's new Sriracha Barbecue and Sriracha Stir-Fry sauces are set to capitalize on the continues popularity of sriracha flavors.
"Lee Kum Kee has brought bold, authentic Asian flavors to your table for nearly 128 years," said Elaine Thai, Lee Kum Kee VP of marketing. "People love the sweet, spicy taste of Sriracha, and our new innovations fulfill the demand for tasty, flavor-forward options that demonstrate its versatility. Our newest offerings enhance your favorite proteins and vegetables and provide the perfect balance of bold Sriracha flavor when cooking or barbecuing, without any need for pre-measuring or blending."
Lee Kum Kee's Sriracha Barbecue Sauce ($3.99, 18-ounces) is a spicy twist on the classic barbecue sauce as it combines paprika, mustard seeds and chili peppers to create a balance of smoky, sweet and spicy. Additionally, Sriracha Stir-Fry Sauce ($3.99, 18-ounces), a gluten-free blend of honey, garlic, and spicy chili peppers, is a way to amplify stir-fry dishes. The new Asian-inspired sauces round out the company's family of sriracha offerings, which includes Lee Kum Kee Sriracha Chili Sauce, Sriracha Mayo and Sriracha Ketchup.
Lee Kum Kee Expands Sriracha Offerings
Asian condiment maker launches spicy sauces to meet consumer demand
May 3, 2016