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Beyond the Hype: How GLP-1 Medications Are Reshaping Weight Management and Nutrition Trends

April 8, 2025
foods and ingredients that boost GLP-1 and satiety

Beyond the Hype: How GLP-1 Medications Are Reshaping Weight Management and Nutrition Trends

April 8, 2025

Nutrition-based approaches to weight management are placing foods and ingredients that help naturally stimulate GLP-1 at the forefront. samael334 / Creatas Video+ / Getty Images Plus

David feder 200x200
David Feder , RDN
Executive Editor–Technical
Better for YouIngredients2025 Food and Beverage Trends
Consumers wary of drugs are seeking foods and ingredients that boost GLP-1 and satiety

The meteoric rise of the drug semaglutide (marketed as Ozempic or Wegovy) seemed at first to promise an end to dieting. Semaglutide was developed to mimic the multifunctional hormone glucagon-like peptide-1 (GLP-1) as a way to help ameliorate the symptoms of diabetes.

GLP-1 is naturally produced in the body to boost insulin sensitivity and promote insulin production, helping to regulate the metabolism of glucose and lower its levels in the bloodstream. GLP-1 also reduces the intake of energy and slows gastric emptying to promote the feeling of fullness and satiety. A significant “side effect” of the drug was that of better weight loss and weight management.

Salmon, fruit, vegetables
Studies show that salmon, rich in bioavailable protein and omega fatty acids, has some of the most powerful GLP-1-stimulating peptides. Photo courtesy of: Secret Island Salmon Co.
Walnuts on cutting board
Nuts are a triple-shot helper of GLP-1 production, providing protein, unsaturated fats, and fiber—all of which have been shown to stimulate the satiety hormone. Photo courtesy of: California Walnut Board

Although the drugs were designed to address the specific disease state of type-2 diabetes, their qualities made the pharmaceutical analogs of GLP-1 seem like the answer to the obesity epidemic. These and other, similar pharmaceutical interventions soon began to be applied and even prescribed solely for weight reduction.

Then, within a few years of their use as weight-loss drugs in non-diabetic persons, reports of undesirable side effects from their usage began to surface. These range from nausea and mild g.i. issues to muscle wasting, intestinal blockage, and necrosis. Lately, some reports are suggesting possible links between use of semaglutide in non-diabetics to kidney or heart damage—issues the drugs were shown to actually help persons with diabetes avoid.

While the drugs help the body lose weight, it is an overall weight loss that includes both fat and muscle. Muscle loss—especially in middle-aged women and older adults—can lead to a host of dysfunctions and disabilities. “Muscle loss also promotes further dysfunction of the glucose uptake mechanisms, promoting the effects of diabetes and typically making it much worse,” notes Dana McCurdy, PhD. “Muscle tissue uses a great deal of glucose, which is why activity and muscle nourishment and maintenance in older age is so important.”

Smoothy King
The foodservice industry has recognized the GLP-1 trend with products designed to both stimulate natural GLP-1 as well as to support consumers on GLP-1 medications. Photo courtesy of: Smoothie King Franchises, Inc.

While it is understood that the drugs have also proven to be safe and effective for thousands, the negative issues have led to a rush of consumers seeking nutrition-based alternatives. Nevertheless, even among those for whom the drugs can be advantageous, their benefits should not be misunderstood.

“GLP-1 medications don’t have a mechanism to ‘burn off’ weight,” warns Keith Ayoob, EdD, RDN, Associate Professor Emeritus of Pediatrics at Albert Einstein College of Medicine in New York. “They work by turning off the desire for food. Users should be cautioned that they aren’t a license to eat as much as you want and believe that the semaglutide will do all the work when it comes to healthful weight loss.”

Root, Leaf, and Hunger

by Dana McCurdy, PhD

In addition to the macronutrients (protein, complex carbohydrates, and lipids), probiotics, and even certain vitamins and minerals, a host of botanicals and mycoceuticals (bioactive fungi) long recognized via traditional practices have demonstrated effectiveness at increasing GLP-1 levels naturally. The polysaccharide compounds called beta-glucans from mushrooms function as indigestible fibers that feed beneficial bacteria, which in turn produce short-chain fatty acids and trigger GLP-1 release.

However, some mushrooms, such as maitake (a.k.a. hen-of-the-woods) release an inhibitor of alpha glucosidase, a compound that helps digest carbohydrates. By slowing down carbohydrate absorption, glucose is more evenly released into the bloodstream. Some mushrooms also contain flavonoid compounds that can switch on fat-metabolizing enzymes and stimulate cellular glucose uptake.

Among the botanicals, centuries of traditional herblore have cited blood glucose- and hunger-mediating abilities of specific roots, leaves, berries, bark, and rhizomes. Modern research has identified phytochemicals that support at least in part some of these capacities. Some of the many examples include cinnamon bark, maté, tarragon, yacon, bitter melon, mango leaves, fenugreek, chili peppers (capsaicin), barberry root (berberine), turmeric (curcumin), ginger, galangal, and fennel seed.

Focus on Food

The renewed emphasis on natural nutrition-based approaches to weight management is placing foods and ingredients that help naturally stimulate GLP-1 at the forefront. Fortunately for product developers, there are a number of such ingredients, across many categories.

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First, it is important for food and beverage developers to know the primary role played by GLP-1. For that, it is worth taking a look back a couple of decades when satiety was paramount when it came to weight management. GLP-1 is one of several primary satiety hormones. When a person feels full—sated—the hunger urge is tamped down and they will eat less. Foods and ingredients that are quick to trigger the satiety hormones result in the desire to eat being curbed sooner and possibly in fewer calories being ingested.

While a number of ingredients already are competing for space in the GLP-1 promotion arena, some basic items have shown themselves to be excellent promoters of satiety. They include ingredients from the three main types of macronutrients: protein, lipids, and carbohydrates. Of these, protein sources are currently in the limelight, as protein also is a primary nutrient need for persons who are on semaglutide.

high fiber and high protein meal
With high fiber and high protein, plus a complement of important minerals, legumes are an ideal GLP-1 supporting ingredient. Photo courtesy of: US Dry Pea and Lentil Council

Among the animal-derived proteins—eggs, seafood, dairy, meat, and poultry—eggs and seafood are the most highly bioavailable. However, all these protein sources increase satiety by stimulating the production of GLP-1. They also metabolize more slowly; this longer period contributes to a more even balancing of blood sugar levels.

Plant sources of protein, especially as protein concentrates such as those from seeds, such as pumpkin and sunflower seeds, and from peas, chickpeas, and other legumes, have demonstrated a capacity for elevating production of GLP-1. All seeds and whole grains have protein, but nuts are another GLP-1 booster, with protein levels close to the highest-protein seeds. Peanuts, almonds, and pistachios are among the best nuts for protein content.

Downsizing

Users of GLP-1 medications for weight loss are reaching for smaller package sizes and for foods with functional benefits, according to new study released by AMC Global Research, an international custom market research firm specializing in launch strategies and brand tracking, in conjunction with OpinionRoute, a leader in insights process management. The study concerned users of GLP-1 medications—such as Ozempic, Mounjaro, Trulicity, and Wegovy—and their food choices. Estimates are that 7% of the population has used GLP-1 medications specifically for weight loss.

As this group expands, the shopping and behavioral changes of its subjects could present marketplace challenges for food and beverage manufacturers. GLP-1 medication users are eating less overall and shifting toward healthier eating habits. They also share that they are focusing more on home-cooked meals and increasing their intake of whole foods and protein-rich options. Additionally, they are seeking foods with added functional benefits, such as fiber and vitamins, and pre-packaged foods that offer smaller portions.

Carefully crafted ready meals
Carefully crafted ready meals specifically branded to support GLP-1 are appealing to busy consumers seeking cleaner labels, smaller portions, and high satiety. Photo courtesy of: Healthy Choice/ConAgra Brands, Inc.

GLP-1 Helpers

In addition to having comparatively quick onset, duration is also an important attribute in an effective GLP-1 supporting ingredient. This is where important carbohydrates for raising GLP-1 qualify. These include resistant starches, fibers, and beta-glucans. By slowing gastric emptying and creating “bulk,” they readily trigger a feeling of fullness.

For the feeling of fullness to be most effective, it needs to have a rapid onset. This is where GLP-1 promoting fats and carbohydrates come in. Consumers can take heart knowing that among the fats, the heart-healthy unsaturated fats are best at stimulating the GLP-1 hormones. Oleic acid-containing oils, especially those from olives, avocados, chia, flaxseed, and high-oleic breeds of canola, sunflower, and soy, have demonstrated excellent GLP-1 promotion capacity. Fish oils, too, are good GLP-1 producers.

Fats also stimulate the release of bile acids from the liver. When bile acids reach the g.i. tract, they are altered into different forms, some of which can bind to specific receptors in the intestinal lining that release GLP-1. Other byproducts of fat metabolism are monoglycerides such as 2-oleoyl glycerol (2-OG), which is produced in the g.i. tract by beneficial bacteria and helps in the production of GLP-1.

Encompassing the first two of these three main ingredients—healthful oils and protein—are omega-rich fish, such as salmon. Not only is salmon among the richest sources of omega-3 fatty acids, but a clinical study published in October 2024 in the journal Marine Drugs revealed that the smallest peptide fractions derived from salmon-based soluble protein hydrolysate enhanced GLP-1 by more than double compared to other salmon peptides.

The study also found that the receptor activity of another satiety-related peptide, gastric inhibitory polypeptide (GIP), increased by more than two and a half times that of other salmon peptides. The salmon peptides also exhibited a protective effect on the insulin-producing pancreatic islet cells. 

Plate with kiwi, banana, strawberry
Ingredient suppliers have taken concerted interest in the need for nutrients that can support consumers on GLP-1 meds for weight loss and blood sugar management. Photo courtesy of: ADM Co.

Gut Reaction

“Probiotic bacteria, especially from fermented dairy products like yogurt and true kefir, can trigger a measurable stimulation of GLP-1 production,” says McCurdy. “Beneficial gut bacteria also can interact with certain amino acids, like tryptophan (in high concentration in animal proteins), and convert them into compounds called indoles that also stimulate GLP-1 production.”

Among carbohydrates, fibers, resistant starches, beta-glucans, and other fermentable carbohydrates have the highest GLP-1 supporting action. Probiotic bacteria, especially those matched to their favorite carbohydrate source (synbiotics) can these and certain other carbohydrates in the g.i. tract and feed beneficial bacteria. The bacteria, in turn, produce short-chain fatty acids that stimulate production of GLP-1. One particular strain, Akkermansia muciniphila, has proven to be particularly effective at increasing natural GLP-1. In addition to its other probiotic benefits, A. muciniphila produces a protein that stimulates production of the hormone. 

Parfait
Probiotics, already prized for digestive health and immunity, have demonstrated significant support when it comes to satiety and the balance of both hunger and satiety hormones. Photo courtesy of: Danone North America, Inc.

Above all, probiotic bacteria, in conjunction with the prebiotic fibers that feed them, contribute to an overall healthy digestive tract that allows the body to better regulate all of the hunger and satiety hormones. These include not only GLP-1 but also insulin, leptin (which is made by and regulates adipose tissue), and grehlin, known as the “hunger hormone” which, when suppressed, switches off the impetus to eat.

Following the current focus on GLP-1, there are other hunger-related hormones we can expect to encounter being targeted by better-for-you foods and beverages. These include peptide-YY (PYY); cholecystokinin (CCK), which also signals the sense of fullness to the brain); and amylin (which slows gastric emptying, thereby increasing satiety, regulating glycemic levels, and preventing spikes in blood sugar).

Although persons with diabetes, or those who are severely obese, might benefit from pharmaceutical intervention, those consumers who wish to manage their weight or lose a moderate amount of weight have become increasingly interested in fundamentals of nutrition. The right balance of proteins, complex carbohydrates, and unsaturated fats, as well as other ingredients ranging from probiotics to botanicals (see “Root, Leaf, and Hunger,” [directional]) can help consumers find a more natural path to weight and hunger management than expensive—and sometimes controversial—pharmaceuticals.

KEYWORDS: consumer trends glp-1 glucose control metabolism weight management

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David feder 200x200David Feder , RDN
Executive Editor–Technical

David Feder, RDN, has been a food, nutrition and health journalist for 26 years. In spite of an academic background that began with psychology and biblical archaeology, David cut his teeth as a celebrated chef in Texas during the 1970s and 1980s, helping pioneer haute-health & fusion cuisines in high-end restaurants and hotels. In the 1990s he became a registered dietitian while completing research and coursework toward a Ph.D. in nutrition biochemistry at the University of Texas at Austin. Along the way he taught food science and nutrition while practicing as a nutrition counselor.

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