From GLP-1-friendly yogurts and collagen creamers to swicy cheeses and protein-packed pints, processors are blending function with full flavor. In 2026, the refrigerated and freezer cases are proving that cold categories can deliver hot trends.
Despite inflation, tariffs and GLP-1 pressures, 2025 launches surged as processors doubled down on portable protein, texture and targeted health claims
From high-protein granola and regenerative oats to crispy energy bites and indulgent mashups, cereal innovation climbed as much as 44% across segments. Clean label cues, functional ingredients and bold flavors set the table for an even crunchier 2026.
True Citrus is expanding into functional wellness with three powdered drink mixes formulated to support cravings control, immunity and clean energy without sugar or artificial sweeteners. Available exclusively online, the Non-GMO, vegan and gluten-free line blends plant-based actives, prebiotic fiber and electrolytes to turn water into a daily health ritual.
From 20g-protein bagels and GLP-1-friendly cookies to sourdough loaves and pancake-inspired mashups, processors chased health and happiness alike. In 2025, bakery innovation proved consumers want both functional nutrition and bite-sized bliss.
Leveraging its wide-ranging portfolio of ingredients derived from natural sources paired with science-backed health and wellness solutions, ADM will highlight how brands can effectively reformulate to fulfill the needs of consumers today.
As consumers seek targeted benefits for protein, gut health, mental balance and life-stage needs, personalized nutrition is shaping the next wave of food and beverage innovation
Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.
New analysis from L.E.K. Consulting suggests the US may have reached “peak calorie,” with total food and beverage consumption expected to remain largely flat over the next decade. As volume tailwinds fade, future growth will depend on innovation, pricing discipline and operational excellence rather than increased consumption.
GLP-1 drugs like Ozempic and Wegovy aren’t keeping consumers out of restaurants—but they are changing what and how much they order. Smaller portions, protein-forward menus and flexible formats are emerging as key strategies in a new era of eating less.
Robard introduced Biocare2, a high-protein, fiber-rich beverage designed to support individuals transitioning beyond active weight management therapies. The formulation focuses on satiety, muscle preservation and metabolic health for long-term success.
Circana finds medication users driving long-term shifts toward protein-forward, health-focused purchases across retail and foodservice
January 13, 2026
GLP-1 medications are influencing far more than weight loss, with users projected to account for 35% of all food and beverage units sold by 2030. New Circana data shows lasting changes in how, where and why consumers shop, creating urgency for retailers and manufacturers to adapt.