All In Food announced its debut with the launch of its Madagascar Vanilla snack bar in retail stores across the US. The brand unveiled its name, mission, and look, marking a significant evolution in its impact model and consumer focus. The launch is backed by a $4 million funding round led by Obvious Ventures, fueling the company's next stage of growth.

Initially co-founded by actress Kristen Bell as This Bar Saves Lives, the brand was acquired in 2022 by GOOD Worldwide, a social impact company that also owns media brand Upworthy. Now introduced as All In, the company enters the market with a renewed focus on crafting  organic snacks, anchored by a mission to nourish communities and drive meaningful change.

McGinnis, a seasoned CPG executive, brings senior leadership experience from Clif Bar, Qualitas Health, and Indigo Wild. He previously held roles at major food and personal care companies, including Dial and Pinnacle Foods. Under his leadership, All In is growing its national retail footprint marking a significant milestone for the brand.

All In's launch includes five snack bar flavors, all certified USDA Organic, non-GMO, gluten-free, and palm oil free. Their kids-focused line is free from the top eight allergens and is safe for schools as it is produced in a dedicated nut-free facility.