Deep Indian Kitchen Heats Up the Freezer Aisle with New Wraps and Butter Paneer Entree
Three bold new Kati Street Wrap flavors and a rich vegetarian Butter Paneer dish expand the brand’s lineup of convenient, restaurant-quality Indian meals
IMAGE COURTESY OF: Deep Indian Kitchen
Deep Indian Kitchen expanded its award-winning Kati Street Wrap line with three new varieties: Coconut Chicken Curry, Chicken Biryani, and Matar Paneer. The brand is also launching a vegetarian Butter Paneer entree, continuing its mission to bring rich, restaurant-quality Indian flavors to more households across the country. These latest innovations follow the successful debut of Deep Indian Kitchen’s Momo Dumplings in February 2025. The new offerings are rolling out at major retailers including Target, Sprouts, Stop & Shop, Hannaford, Giant, Giant Eagle, and more.
Deep Indian Kitchen first introduced its Kati Street Wraps in February 2024, bringing the bold taste and satisfying crunch of Indian street food to freezers nationwide. Each wrap starts with flaky, handmade Paratha bread crafted in India, and is then filled with flavor-packed ingredients made from real spices, vegetables, and proteins. Ready in two minutes, each wrap includes a crisping sleeve that replicates the street cart texture and experience – golden and crispy on the outside, warm and flavorful on the inside. Free from artificial flavors and preservatives, Kati Street Wraps offer a convenient, craveable option for lunch, a snack, or even a late-night bite.
Also joining the lineup is Deep Indian Kitchen’s new vegetarian entree, Butter Paneer, crafted in response to strong consumer demand for one of the most popular Indian flavors. With 65% of Indian frozen meal buyers expressing interest in Butter Paneer and “butter” ranked as the second most sought-after Indian flavor, this launch brings a highly anticipated dish to freezers nationwide. The entree features a rich Butter Masala sauce, slow-simmered with freshly ground spices, tomatoes, and vegetables for a deep, layered flavor. It’s paired with generous cubes of paneer cheese, made from scratch in the brand’s dairy facility in upstate New York, delivering exceptional texture and taste.
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