Product of the DayProductsBreakfast, Cereals & BarsProteins

KIND Expands Protein Portfolio With Granola, Bar Launches

New products extend protein and fiber positioning across granola and snack formats

Kind Max Protein Bar package — IMAGE COURTESY OF: KIND

Kind Max Protein Bar Raspberry Cocoa package — IMAGE COURTESY OF: KIND

Kind Max Granola Peanut Butter package — IMAGE COURTESY OF: KIND

Kind Max Granola Caramel Almond package — IMAGE COURTESY OF: KIND

KIND is expanding its portfolio with several protein-forward and flavor-driven launches rolling out beginning January 2026, signaling continued investment in functional nutrition across snacking and breakfast-adjacent occasions.

The company’s KIND Protein Maxgranola marks its first entry into the proteingranola category. The product delivers 15g of protein and 9g of fiber per serving, using a base of nuts and oats to align with whole-food positioning. Initial flavors include Peanut Butter and Sweet & Salty Caramel Almond. Thegranola will debut at major retailers nationwide on January 1 with an SRP of $5.99.

KIND is also extending its Protein Max Bars line with two new varieties — Raspberry Cocoa Crisp and Dark Chocolate Crisp. Each bar provides 20g of protein with 1g of added sugar, reflecting ongoing demand for high-protein formats with restrained sugar levels. The bars are available online now and will expand to retail distribution in January.

In addition, KIND is introducing Mango Pineapple Nut to its core bar lineup. The flavor leverages fruit-forward inclusions paired with nuts, reinforcing the brand’s focus on simple ingredient combinations and flavor variety within established formats.

The launches highlight how brands are scaling protein across multiple platforms —granola, bars and traditional snacks — while maintaining whole-food ingredients, low added sugar and familiar flavor profiles. The portfolio approach underscores how protein continues to move beyond sports nutrition into everyday eating occasions.