American Egg Board Launches Founders Cohort
New six-month program supports entrepreneurs building egg-based CPG brands
The American Egg Board (AEB) introduced its first-ever Founders Cohort, a six-month, virtual, business-school-style program designed to support food and beverage entrepreneurs building innovative, emerging brands using eggs. Launching in partnership with innovation industry leader JPG Resources, the cohort reflects AEB’s ongoing commitment to fostering innovation and entrepreneurship across the food industry.
JPG Resources designed the Founders Cohort to deliver practical, real-world guidance tailored to the challenges founders face as they scale. AEB played an active role in shaping the curriculum and will be engaged throughout the program, leading select sessions and sharing deep expertise in egg innovation, underscoring the organization’s commitment to investing in the future of food and the entrepreneurs shaping it.
“Founders are constantly navigating new territory as they scale,” said Andrea Chan, associate director, innovation, AEB. “This partnership with JPG resources enables us to offer them actionable guidance that empowers more egg-based innovations to reach consumers. Through this community of peers and access to experts we hope to demystify the path to growth and give entrepreneurs the confidence, skills and support they need to build enduring brands.”
Built specifically for founders scaling early-stage consumer packaged goods (CPG) brands, the program delivers a structured curriculum focused on the disciplines required to build a strong foundation for growth and successfully scaling their business. Over the course of six months, participating founders will engage in 12 bi-weekly, 90-minute sessions covering key business topics including e-commerce, marketing and branding, sales channels, PR and consumer relations, R&D and packaging, supply chain, fundraising, quality assurance and CPG legal fundamentals. The cohort also provides personalized 1:1 advisory support, peer networking and access to a network of experienced industry professionals.
“This program was built to meet founders where they are,” said Howie Sher, Growth and Innovation Partnerships at JPG Resources. “Through expert-led sessions, hands-on advising and a collaborative cohort environment, we’re giving entrepreneurs the tools and confidence they need to grow smarter and faster. AEB’s involvement brings an added layer of industry insight and support that makes this cohort truly unique.”
The inaugural cohort brings together a diverse group of food innovators using eggs across a wide range of applications, including soups, baked goods, frozen foods, cereals and desserts.
Participating brands include:
· Crack’d Up: Flavored liquid egg products
· Eggsential Cereal: Egg-based cereal
· Golden Hive Ice Cream: Better-for-you ice cream
· Lowtide Goods: Meringue cookies
· Nooish: Instant Matzo Ball Soup
· Oyna Natural Foods: Persian frittatas
· Pastazerts: Dessert ravioli
· Ruani: Gluten-free, adaptogenic brownies and blondies
· Sh’mallow: Whipped marshmallow topping
· Stefi’s: Superfood nuggets
· Warmly, Cookies: Premium cookie
AEB’s support of the Founders Cohort builds on its broader mission to serve as a go-to resource for the food industry and to champion egg-centric innovation. Through initiatives like the Eggcelerator Lab®, AEB provides startups, product developers and established brands with access to culinary expertise, technical resources and product development support to help bring new egg-based ideas to life.
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