good2grow Expands BIGGER Juice Line
New Watermelon Berry Twist builds on strong consumer loyalty and growth for the larger-format kids’ beverage
good2grow, a beverage and snack brand for kids, expanded its successful BIGGER juice line with the launch of Watermelon Berry Twist. The fourth and newest flavor of the 10oz fruit juice beverage line will be available at select Target stores nationwide in February, with expansion into major convenience and grocery stores to follow.
Watermelon Berry Twist fuses refreshing watermelon, blackberry and a hint of citrus for the fruity taste kids love, and the new flavor received the highest score in consumer testing among all good2grow products. Watermelon Berry Twist does not contain any added sugar and is a good source of vitamin C, vitamin D, zinc and calcium. The 10oz BIGGER bottle contains 65% more juice than good2grow’s flagship sixoz juice and features kids’ favorite collectible characters and a spill-proof spout for on-the-go fun.
- The launch of Watermelon Berry Twist marks another significant milestone for the success of good2grow’s BIGGER line, which debuted in 2023.
-Families who purchase BIGGER have remained with the good2grow for 33% longer and have spent 1.7 times more per year on the brand compared to families who only purchased the sixoz juice.
- Although BIGGER only represented 12% of good2grow’s total revenue in 2025, it accounted for an impressive 38% of revenue growth.
- good2grow launched the Paradise Punch BIGGER flavor in January 2025; the new flavor helped the BIGGER line sell 45% more units year-over-year.
- The good2grow BIGGER juice line is found in top retailers like Walmart, Target, Albertsons, H-E-B, Hy-Vee, QuikTrip and Circle K, among others.
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