Vibrant Ingredients Promotes Hermanowicz to CMO
Executive led 2025 rebrand and drives enterprise marketing strategy
Vibrant Ingredients announced the promotion of Jillian Hermanowicz to chief marketing officer, recognizing her strategic leadership and transformative impact on the company's brand, growth strategy and cross-functional alignment.
Hermanowicz joined Vibrant Ingredients in 2020 through the Javo Beverage acquisition and previously served as vice president of corporate marketing and communications. She brings more than 20 years of experience in strategic marketing and brand leadership within the food and beverage industry, including roles at Grecian Delight and Kronos. She is currently pursuing her MBA from Texas State University, further strengthening her enterprise leadership expertise.
In her new role, Hermanowicz will continue to lead enterprise marketing strategy, brand stewardship, insights, and communications, while partnering closely with sales, R&D, and innovation teams to support customer-driven growth.
Hermanowicz led the end-to-end rebrand from FFP to Vibrant Ingredients in 2025, identifying gaps in the legacy brand and reimagining the company's positioning, visual identity, and narrative to better reflect who the company is today. She oversaw internal teams and external creative agencies, collaborating closely with shareholders to develop the brand name, story, logo, and color system. The rebrand culminated in a full-scale rollout at NACS and SupplySide Global.
From a commercial perspective, Hermanowicz works closely with sales and R&D teams on customer-specific initiatives, ensuring marketing strategy is tightly aligned with innovation and go-to-market efforts. She leads marketing insights across food and beverage, food protection and preservation, and foodservice, translating market intelligence into actionable growth strategies.
Hermanowicz also oversees all internal and external communications and serves as the steward of the Vibrant Ingredients brand, ensuring clarity and consistency across every touchpoint.
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