Conagra Adds Protein-Packed Breakfast Bowls
New Banquet MEGA Breakfast Bowls deliver 30g of protein in a fast-growing frozen breakfast category
Conagra Brands, Inc. is bringing a protein-packed new offering to breakfast with the debut of new Banquet MEGA Breakfast Bowls. With 30g of protein per bowl, four new varieties offer a hearty breakfast of flavor, protein and value1.
Across the growing $626 million breakfast bowls category2, consumers are seeking protein — it's the top attribute they look for when making a purchase3. Banquet MEGA Breakfast Bowls are a solution. Ready in minutes, each offers 30g of protein per bowl to help fuel consumers through the morning.
The bowls feature a tray-in-tray steaming technology that separates the sauce and ingredients while frozen, then steams them in the microwave – ensuring your eggs stay fluffy, potatoes tender and proteins juicy. After heating, simply mix the sauce with the other ingredients for a cheesy breakfast.
Banquet MEGA Breakfast Bowls arrive with four satisfying options, including:
- Meat Lovers: Scrambled eggs, cooked sausage, roasted potatoes, ham, bacon, cheddar cheese sauce and cheddar cheese
- Bacon: Scrambled eggs, roasted potatoes, bacon, cheddar cheese sauce and shredded cheese
- Sausage: Scrambled eggs, cooked sausage, roasted potatoes, cheddar cheese sauce and shredded cheese
- Sausage & Gravy: Scrambled eggs, cooked sausage, roasted potatoes, country gravy and shredded cheese
As the dollar sales leader in single-serve frozen meals, breakfast pot pies and frozen cooked sausage links5, Banquet is the brand to deliver a protein-packed breakfast offering. Banquet MEGA Breakfast Bowls will begin arriving in grocery and mass retail stores throughout February.
1: Based on average price per ounce versus leading competitors; Circana MA POS Model MULO+C w/ Conv L52 W/E 12/21/25
2, 4-5: Circana MA POS Model MULO+C w/ Conv L52 W/E 12/21/25
3: NPD HABTS through May 6, 2025 (list excludes ingredients like Fruit, Vegetables and Water)
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