AIDP, Inc. announced a new strategic marketing and sales distribution partnership with Zinpro Corporation (Eden Prairie, Minn.) to develop and expand sales of Zinpro Zinc LG within the North American human dietary supplement market.

• Zinpro Zinc LG is a clinically researched, patented zinc lysine glutamate.

Designed to unlock zinc’s full biological potential by remaining active in the body longer and reaching target tissues more efficiently, Zinpro Zinc LG delivers exceptional bioavailability, representing a major advancement in addressing the widespread shortfall in daily zinc intake.

• Approximately 73% of the US population doesn’t meet the estimated average requirement for zinc.

While zinc may not have the consumer recognition of minerals like calcium or magnesium, it plays a critical role in numerous biological functions. Because the body cannot store zinc, a consistent daily supply from food or supplementation is essential.

• Zinpro Zinc LG has a strong scientific foundation and superior absorption profile.

Zinpro Zinc LG enables human supplement brands to deliver products consumers trust, feel, and return to. “AIDP is known for bringing ingredients to market that respond directly to consumer needs, with a special emphasis on highly bioavailable minerals. Following the success of our novel branded magnesium range, we are excited to introduce the first new zinc compound to enter the US market in decades,” said Mark Thurston, President of AIDP. “Zinc offers far more than immune support—it plays key roles in hair growth, skin repair, blood sugar balance, mood and memory, reproductive health, and even taste and smell. We are proud to represent Zinpro Zinc LG and share the benefits of this remarkable ingredient with our customers.”

“We are excited to partner with AIDP in the introduction of Zinpro Zinc LG to the North American human supplement market,” says Guillermo Vela, Global Director at Zinpro, Human Division. “AIDP’s expertise in selling vetted, high quality and innovative minerals made them the perfect partner for Zinpro. 

AIDP’s broad customer base along with our versatile product creates an ideal partnership for both companies.”

• About AIDP, Inc.
AIDP is a leader in functional ingredients, with a focus on extensively researched products that meet consumer demand for wellness and healthy aging. Its commitment is to source high-quality ingredients and provide proprietary solutions that address formulation challenges. AIDP's success is grounded in its depth of experience and commitment to strong science. For more information contact customercare@aidp.com and visit www.aidp.com. 

• About Zinpro Corp.
Zinpro is a global leader in performance trace mineral nutrition, pioneering science-backed nutritional solutions for more than 50 years. Family-owned and privately held, Zinpro serves customers in over 70 countries worldwide. Learn more at www.zinprohumanzinc.com.