DON’T QUIT Rebrands as SkyPop Protein Soda
Brand Expands Nationally With 10g Protein Soda Line
DON’T QUIT, a better-for-you protein beverage company, has rebranded as SkyPop. Following strong early results with its first-to-market Protein Soda across Albertsons banners and Walmart stores, leading national retailers are embracing the innovation and will feature SkyPop within their modern soda sets.
With more than 65,000 retail facings, SkyPop is introducing new flavors that reflect the next evolution of protein beverages: approachable, and built for everyday life. Made with 10g of real whey protein, zero sugar and just 45 calories per can, SkyPop delivers vibrant flavor with real, easy-to-understand benefits.
SkyPop is launching nationally across leading retailers including Target, Walmart, Kroger, Albertsons, Safeway, CVS and more, marking one of the fastest national expansions in modern soda. As the first brand to bring protein into the modern soda set at scale, SkyPop is broadening the category beyond gut-health-lead offerings, introducing a new, tangible benefit with protein.
SkyPop’s flavor lineup spans classic soda flavors like Root Beer, Grape and Orange, alongside modern favorites including Ice Pop, Strawberry Cotton Candy, Fruit Punch and Peaches & Cream.
SkyPop is backed by a blue-chip investor group spanning the best of CPG, sports, media and entertainment, including Keurig Dr Pepper, Madison Square Garden, Taste Tomorrow Ventures, L Catterton, iHeart Media, LA Libations and Solyco Capital, bringing deep operational, retail and marketing resources well beyond capital.
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