Pop-Tarts Launches Super Stuffed Line
New toaster pastries feature 50% more filling and expand flavor variety across retail channels
Pop-Tarts introduced its all-new Pop-Tarts Super Stuffed toaster pastries feature more filling and more flavor.
Delivering a sweet and craveable bakery experience, Pop-Tarts Super Stuffed toaster pastries are packed with 50% more filling** and are available in three flavors:
- Pop-Tarts Super Stuffed Strawberry Blast: The classic, super stuffed. Each bite is jam-packed with the sweet and tart strawberry-flavored filling fans love and finished with icing and rainbow sprinkles.
- Pop-Tarts Super Stuffed Molten Lava Cake: Pure chocolatey heaven in the form of a rich chocolate-flavored pastry that's been stuffed with a dose of fudgy filling and finished with sweet icing.
- Pop-Tarts Super Stuffed Cinnamon Caramel: This crave-worthy blend of warmth and sweetness features an indulgent, gooey cinnamon caramel-flavored filling wrapped in a cinnamon pastry crust and completed with sweet icing.
Starting this April, fans can get their hands on both Pop-Tarts Super Stuffed Strawberry Blast and Pop-Tarts Super Stuffed Molten Lava Cake varieties on shelves nationwide, while Pop-Tarts Super Stuffed Cinnamon Caramel will be available exclusively at Walmart. Each box contains five individually wrapped toaster pastries, with price varying by retailer.
*Source: Kellanova Consumer Contacts Report, 2025
**Compared to Pop-Tarts Frosted Strawberry toaster pastries (48g)
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