Hershey Unifies Portfolio Under ONE Model
New operating structure integrates sweet, salty and protein brands across US business
The Hershey Company (HSY) announced the launch of a unified US commercial operating model, bringing together its Sweet, Salty and Protein brand portfolios to operate as ONE Hershey. The integration is designed to unlock deeper consumer connections, strengthen customer partnerships and accelerate Hershey’s leadership to deliver the next generation of snacking.
Under the ONE Hershey model, the company will combine its execution of commercial activity across all three US categories while centralizing global brand marketing. This marks the first time Hershey has unified its brand power, category strategies and consumer insights under a single integrated structure. The evolution scales the commercial capabilities of its iconic US confection brands with the speed and agility of its salty and protein portfolios.
The company’s Executive Leadership Team will assume expanded responsibilities to support the integrated model:
- Andrew Archambault, President, US: Expands leadership to encompass the full US portfolio, including commercial planning and execution, category leadership, customer relationships and retail execution.
- Nitin Jain, Chief Strategy & Transformation Officer: Joins the Executive Leadership Team reporting directly to the CEO, integrating enterprise and business unit strategy, prioritization and resourcing.
- Stacy Taffet, Chief Growth & Marketing Officer: Expands scope to include oversight of demand creation capabilities, portfolio strategy, innovation, consumer connections and brand leadership.
- Vero Villasenor, Chief Brand Officer: Steps into a new role leading the activation of Hershey’s global portfolio of brands as part of the Growth and Marketing team.
What does ONE Hershey mean for consumers?
Consumers will see more consumer-led experiences reach shelves across all three categories. With a unified view across Sweet, Salty and Protein, Hershey can meet consumers wherever they are with more variety and options throughout their day.
What does ONE Hershey mean for retail customers?
Retail partners will benefit from a single, category-leading Hershey voice across its full portfolio. This means more efficient planning, deeper category expertise and stronger execution across all channels—backed by Hershey’s best-in-class retail execution team, now scaled to the entire portfolio.
How does this set Hershey up for the future?
ONE Hershey positions the company to lead next generation snacking by activating its full portfolio with clarity, speed and purpose. Targeted investments in omni-channel capabilities, away-from-home, retail partnerships, R&D and innovation will further strengthen Hershey’s category leadership across all three portfolios.
What is changing about how Hershey goes to market?
For the first time, Hershey is unifying commercial execution across all three US categories while centralizing global brand marketing. This integrates brand strategy, consumer and category insights and commercial execution, enabling faster decisions, bolder innovation and more seamless customer partnerships.
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