Reese's Pieces Debuts Chocolate Cookie Center
First US Reese's Pieces innovation in a decade adds a crispy chocolate cookie center for added texture
The Reese's Pieces brand is giving fans a twist on one of its most recognizable candies, with the launch of its Reese's Pieces with Chocolate Cookie. As the first US Reese's Pieces innovation in the last 10 years, Reese's Pieces with Chocolate Cookie combines the brand's iconic creamy peanut butter flavor with a crispy chocolate cookie center, for a bold, poppable snack, packed with layers of flavor and texture.
This innovation taps into consumers' growing appetite for snacks with texture, creating a mini bite. Whether tossed into a bag for an afternoon snack, shared during a road trip or enjoyed alongside a favorite movie, Reese's Pieces with Chocolate Cookie was made to fit snacking occasions.
Reese's Pieces with Chocolate Cookie launches nationwide July 17 in pouches, with king size to follow later in 2026. The product will also be available at shop.hersheys.com July 25.
Reese's Pieces with Chocolate Cookie was made for fans who want more texture, more crunch and more ways to enjoy the classic peanut butter and chocolate combination. Each bite brings together a crispy chocolate cookie center, creamy peanut butter flavor and the candy shell that makes Reese's Pieces instantly recognizable.
- Poppable and shareable: Made for anytime snacking, whether fans are on the go, watching a movie or sharing with friends.
- Texture in every bite: A crispy cookie center, creamy peanut butter flavor and crunchy candy shell deliver a layered eating experience.
- A long-awaited innovation: The first US Reese's Pieces innovation in 10 years gives fans a new way to enjoy the beloved candy.
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