Puratos Expands Regenerative Wheat Sourcing Strategy
Company enrolls 30% of its US wheat flour volumes in regenerative agriculture programs as part of its 2030 sourcing goals
Puratos, a global leader in bakery, sweet goods and chocolate ingredients, announced a major step forward in its regenerative agriculture journey, accelerating the adoption of regenerative practices across its wheat supply chain strategy.
As part of this initiative, Puratos USA is enrolling approximately 30% of its wheat flour volumes into mass balance regenerative agriculture programs in collaboration with key supply chain partners. This effort supports the company's publicly stated objective of reaching 50% regenerative sourcing by 2030, backed by ongoing implementation, measurable milestones and structured progress tracking.
Regenerative agriculture is defined by Puratos as an outcome‑based farming approach that focuses on improving soil health, enhancing biodiversity, and supporting water management, while creating long-term value for farmers and communities.
To support this transition, Puratos collaborates closely with farmers, cooperatives, and milling partners around the world to implement practices such as crop rotation, reduced tillage, and cover cropping. These practices are associated with improvements in soil organic matter and water retention, contributing to more resilient agricultural systems over time.
The initiative builds on programs launched in 2022, which continue to inform how Puratos expands its approach both in the and globally. As demand for transparency and measurable progress continues to grow, Puratos remains focused on advancing responsible sourcing through collaboration and long-term partnerships.
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