With new flavors, the company hopes to capitalize on the growing popularity of craft sodas
March 7, 2018
Coke’s R&D team worked with nearly 9,500 consumers and explored more than 30 flavor options, mostly rooted in fruit, for what would be the brand’s first flavor innovations since Vanilla Coke in 2002.
Today’s Millennials are shifting more toward moderation and they’re prioritizing high-quality, tasty foods and beverages in place of excessive alcohol consumption. In the beverage sector, Innova Market Insights has seen big brands adapt their marketing of light drinks toward the more mainstream consumer—with the focus on worry-free enjoyment. This has resulted in an increase in drinks with a low alcohol content.
Vitaminwater Active offers electrolytes from coconut water and sea salt and are sweetened with cane sugar
December 22, 2017
Each bottle offers 100 calories. The lineup will be offered in three flavors: move it (strawberry black cherry), werk it (orange mango) and pump it (lemon lime). Vitaminwater active will be packaged in 15.2-ounce, PET bottles nationwide.
The bottled Dunkin' Donuts Iced Coffee beverages will be made according to Dunkin' Donuts' specifications using high-quality Arabica coffee blends with real milk and sugar
February 8, 2017
Through an agreement announced last September, The Coca-Cola Company and its bottling partners are manufacturing and distributing the pre-packaged Dunkin' Donuts® branded bottled beverages in four flavors, including Original, Mocha, Espresso and French Vanilla.
James Quincey to succeed Muhtar Kent as CEO in May
December 13, 2016
Under the new structure, company veteran James Quincey, president and chief operating officer (COO), will succeed Kent as CEO, effective May 1, 2017. Kent will continue as chairman of the Board of Directors.
The Newsweek Green Rankings evaluate the United States’ largest publicly-traded companies using eight metrics
July 5, 2016
Brown-Forman claimed the top spot as the “greenest” beverage alcohol company among US publicly traded companies in the Newsweek Green Rankings, one of the foremost corporate environmental rankings index.
Coca-Cola to enhance distribution and availability of growing organic Aloe Gloe brand
June 29, 2016
L.A. Aloe LLC, makers of a fast-growing line of certified organic aloe water beverages called Aloe Gloe, announced an investment from the Venturing & Emerging Brands (VEB) unit of The Coca-Cola Company.