Articles Tagged with ''Coca-Cola''

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Trends in Sugar Reduction and Natural Sweeteners

Natural alternatives in soft drinks, increased use of honey and adjusting to new sugar guidelines influence new food product development
August 24, 2016
A 2015 Innova Market Insights survey found that sugar content influences the purchasing decision of soft drinks for 57% of US consumers.
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Brown-Forman: Greenest Beverage Alcohol Company

The Newsweek Green Rankings evaluate the United States’ largest publicly-traded companies using eight metrics
July 5, 2016
Brown-Forman claimed the top spot as the “greenest” beverage alcohol company among US publicly traded companies in the Newsweek Green Rankings, one of the foremost corporate environmental rankings index.
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The Coca-Cola Company Invests in Aloe Gloe

Coca-Cola to enhance distribution and availability of growing organic Aloe Gloe brand
June 29, 2016
L.A. Aloe LLC, makers of a fast-growing line of certified organic aloe water beverages called Aloe Gloe, announced an investment from the Venturing & Emerging Brands (VEB) unit of The Coca-Cola Company.
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Sugar Content and Purchase Decisions

Natural alternatives look to close the sweetness gap in soft drinks
June 15, 2016
A 2015 Innova Market Insights survey found that sugar content influences the purchasing decision of soft drinks for 57% of US consumers.
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Marketing Leadership Change at Coca-Cola

Diane Wallace has assumed the role of vice president, retail marketing, for Coca-Cola North America
May 16, 2016
Wallace will be responsible for key disciplines that include retail strategy, category strategic advisory, customer marketing, strategic selling capabilities and customer/trade communications.
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Frozen Surge at Burger King

Frozen SURGE™ comes on the heels of the beverage's return to store shelves after a 12-year hiatus
November 24, 2015
BURGER KING® restaurants are turning a cult favorite into a cold favorite with the introduction of Frozen SURGE™, a citrus-flavored frozen beverage from The Coca-Cola Company.
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Keurig and Coca Cola Expand Partnership

Honest Tea will be the first brand from The Coca Cola Company available in K-Cup packs
September 4, 2014
In February 2014, the companies signed a 10-year agreement to collaborate on the development and introduction of The Coca Cola Company's global brand portfolio for use in Keurig’s forthcoming Keurig Cold™ at-home beverage system.
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Coca-Cola Life Debuts on U.S Retail Shelves

Reduced-calorie cola is sweetened with cane sugar and stevia leaf extract
August 28, 2014
Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — launched in the United States on Aug. 25.
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Coke, Monster Beverage to Partner

The Coca-Cola Company and Monster Beverage Corporation enter a long-term strategic partnership in the global energy drink category.
August 15, 2014
The Coca-Cola Company, Atlanta, and Monster Beverage Corporation, Corona, Calif., formed a strategic partnership that officials expect will “accelerate growth for both companies in the fast-growing, global energy drink category.”
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