Herbalife announced the expansion of its Liftoff energy product line with two new flavors: Cola and Ginger Beer. The zero-sugar, low-calorie mental-focus and energy-boosting supplement combines the effervescent taste of classic sodas with science-backed ingredients. Available exclusively through Herbalife’s Independent Distributors, the new flavors come in convenient stick packs for active, on-the-go consumers and are available exclusively in the United States and Puerto Rico.

The energy drink market is projected to grow to $41.4 billion by 2033 driven by rising demand for functional beverages1. Amid that growth and since its introduction in 2005, Liftoff stands out as a low-calorie option that combines popular flavors with science-backed nutrition. Each serving contains 75mg of caffeine to feel energized and focused*, Panax ginseng to support mental alertness†, vitamin C for antioxidant protection, and a full spectrum of B vitamins for energy metabolism support*.

Herbalife also offers Herbalife24 Liftoff as part of its sports nutrition line, developed to meet the energy, hydration and recovery needs of athletes and active individuals. The Herbalife24 line is NSF Certified for Sport‡, a third-party certification that confirms products meet the highest standards for quality, safety, and competitive use, giving professional athletes confidence in their performance nutrition choices.

Liftoff is available in more than 65 markets worldwide and continues to be a core part of Herbalife’s functional energy portfolio. Earlier this year, Liftoff launched in India with a new Watermelon flavor, marking the brand’s first entry into that region. Globally, the Liftoff line features more than 10 flavors, reflecting Herbalife’s commitment to delivering functional, science-backed energy solutions tailored to local consumer preferences.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
†Temporary benefit based on consumption of ginseng by healthy young adults.
‡Certified for Sport is a registered trademark of NSF.
(1) Source: Grand View Research and Coherent Market Insights, US Energy Drink Market Forecast 2024–2033