True Citrus is expanding into functional wellness with three powdered drink mixes formulated to support cravings control, immunity and clean energy without sugar or artificial sweeteners. Available exclusively online, the Non-GMO, vegan and gluten-free line blends plant-based actives, prebiotic fiber and electrolytes to turn water into a daily health ritual.
As families look for alternatives to sugary drinks, parents are finding new ways to make water more appealing and accessible for kids. From right-sized portions to playful packaging and routine-based habits, small changes are helping hydration stick in 2026.
Banagua is gaining attention as a fast-rising player in the better-for-you beverage space with a single-ingredient banana water. The brand’s minimalist formulation and proprietary extraction process highlight growing interest in simple, naturally functional hydration alternatives.
RECOVER 180 is expanding its organic hydration lineup with the launch of Tropical Ice and Orange Cream. The new flavors reinforce the brand’s focus on clean, functional hydration for athletes and active consumers seeking better-for-you alternatives to traditional sports drinks.
DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.
Beyond Meat is expanding beyond meat alternatives with Beyond Immerse, a functional plant-based beverage. The new line delivers protein, fiber and electrolytes in three flavors and two protein levels, available exclusively via Beyond Test Kitchen.
JonnyPops is expanding its No Sugar Added Minis line with a new electrolyte-enhanced frozen pop designed to support hydration for all ages. The launch reflects growing demand for functional benefits delivered through familiar, family-friendly formats.
AdvoCare International has introduced Creatine+, a new performance nutrition product formulated for athletes and active consumers. The unflavored creatine monohydrate is designed to support strength, endurance and post-workout recovery while stacking easily with existing supplements.
HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.