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Home » Hydration

Articles Tagged with ''Hydration''

Jungbunzlauer_Red_Product

Jungbunzlauer:Taste—Plus Texture

Jungbunzlauer using IFT FIRST to showcase texture, mineral fortification
Prepared Foods Editorial Staff
June 27, 2025

The company will spotlight its broad and growing offering of high-performing, functional ingredients that support cleaner, more sustainable product development across food, beverage, and nutrition.


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Woman Eating Salad

IFF: Insights and Innovation

IFF unveils game-changing outlook on GLP-1 consumers
Prepared Foods Editorial Staff
June 6, 2025

Despite the rapid rise in GLP-1 medication use, most food and beverage products fall short of meeting the needs of these consumers—or aligning with how they now experience food. IFF has identified a disconnect on three key levels:


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1stPhorm Cans

Phorm Energy Drink from Anheuser-Busch and 1st Phorm

The new energy drink is available in four varieties
Prepared Foods Editorial Staff
June 3, 2025

Phorm Energy is the first innovation launched from the recently announced partnership between Anheuser-Busch, 1st Phorm and Dana White – with a vision.


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DripDrop ZeroSugar packages

DripDrop Hydration Zero Sugar Variety Pack

Two new varieties are available at Costco.com
Prepared Foods Editorial Staff
May 31, 2025

The new offering includes two fan favorite flavors—Lemon Lime and Watermelon—formulated to deliver fast, effective hydration without the sugar.


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Sports, recovery foods and beverages

Sports Nutrition Goes Mainstream: How Performance Products Are Powering the Everyday Consumer

Driven by cutting-edge ingredients and bold new formats, sports nutrition is evolving beyond the gym to meet growing consumer demand for personalized, full-spectrum wellness
Lu Ann Williams
Lu Ann Williams
May 6, 2025

Today, sports nutrition products occupy shelf space across the retail landscape and capture the attention of not only serious sports enthusiasts but also casual active participants and regular consumers simply looking for a boost.


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Michal Mache Aldi executive

Better-for-You Beverage Innovation

Retailer ALDI takes private label R&D into the latest beverage flavors, forms and functions
Prepared Foods Editorial Staff
April 7, 2025

Robust industry sales data point to private label’s growing appeal. Moreover, waves of new products not only address consumer cost-value thinking, but also consumer interest in on-trend attributes. Here, Prepared Foods explores both topics with Michael Mache, Director of National Buying, Non-Alcoholic Beverages at ALDI US, Batavia, Ill.


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Ghost Hydration can

Ghost Hydration RTD

The new hydrating beverage is available in four varieties
Prepared Foods Editorial Staff
March 22, 2025

After a successful first year on the market, the new and improved version features a brand-new look and a lighter flavor while delivering nutrients, all inspired by consumer feedback.


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Celsius Hydration package

Celsius Hydration Zero-Sugar Powder Sticks

The caffeine-free electrolyte-based powders are available in five fruit-forward flavors
Prepared Foods Editorial Staff
February 9, 2025

Celsius Hydration is formulated with a blend of magnesium, potassium and sodium, making it a great addition to fitness and daily routines.


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AN Performance Chiquita packages

AN Performance, Chiquita-Liscensed Protein Powders

The innovative lineup brings Chiquita’s banana and pineapple flavors to consumers seeking functional products for active lifestyles
Prepared Foods Editorial Staff
February 8, 2025

The new AN Performance line features hydration, pre-workout, non-stimulant and whey protein powders co-branded with Chiquita combiine cutting-edge nutritional benefits with Chiquita’s beloved flavors. 


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Person drinking sports beverage

Hydration Innovation: Exploring the Functional and Flavorful Future of Beverages in 2025

From functional ingredients to bold flavors, discover trends shaping the US hydration beverage market
Lu Ann Williams
Lu Ann Williams
January 28, 2025

US consumers increasingly are aware of the importance of hydration to health and well-being. Demand is high for beverages with hydration claims, and this helps push the industry toward innovation. 


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