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Home » Hydration

Articles Tagged with ''Hydration''

Cans of Cadence Beverage

New Beverages Prioritize Hydration for On-the-Go Consumers

Profiling new hydration mixes, RTD beverages
Prepared Foods Editorial Staff
October 15, 2024

From electrolyte-packed drinks to sustainable hydration solutions, brands introduce innovative products designed to keep consumers refreshed and replenished.


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Plant Based product and trend collage

Plant Based Innovation Powers All Categories

Product development teams generate nuanced opportunity in plant based project work
Prepared Foods Editorial Staff
July 16, 2024

"We want to provide plant-forward options that appeal to all the various reasons why diners are eating more plants. This includes plant-based alternatives such as Molly’s Kitchen Plant-Based Smashed Patty," said Stacey Kinkaid, vice president of product development & innovation, US Foods. "This also includes chef-inspired, vegan options such as our Chef’s Line Tempura Brussels Sprouts and vegetarian options such as Molly’s Kitchen Mexican-Style Cheese Stuffed Cigars."


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Sweegen IFT 2024 promotion

Sweegen: Reduced-Sugar Beverages

Sweegen uses IFT First to showcase reduced-sugar drinks with benefits
Prepared Foods Editorial Staff
July 15, 2024

Sweegen will be debuting Tastecode™ Natural Flavor Technologies, taste tools that allow brands to unlock the code to delicious tastes consumers love by addressing specific taste challenges and optimizing the sensory experience at the molecular level.


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Inavea Microbiome Research cover

Nexira: Clean, Natural Nutrition

Nexira using IFT First to showcase natural solutions for digestive health, plant-based foods and sports performance, hydration
Prepared Foods Editorial Staff
July 9, 2024

Come and (re)discover Nexira’s deep commitment to sourcing, all the technological properties of acacia gum and locust bean gum, the nutritional benefits of prebiotic acacia fiber as well as its latest launch: a new combination of acacia and carob fibers.


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Virginia Dare 2024 IFT Booth

Virginia Dare: Flavor-First Innovator

Virginia Dare using IFT First to showcase on-trend tastes, technology
June 26, 2024

"We're thrilled to showcase our new booth design, which reflects the evolution of Virginia Dare and our dedication to being a flavor-first innovator,” says Philip Caputo, Virginia Dare’s marketing & consumer insights manager. “Our new facility has significantly expanded our capabilities, and we can't wait to give visitors a taste of what we can achieve together."


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WtrMlnAde bottles

WTRMLN Brand Ultra-Hydrating Lemonade

The new drink contains vitamin C, no added sugar, and half the calories of traditional lemonade
June 26, 2024

With the launch of the new line, WTRMLN®  doubles down on its unique positioning as the authority on watermelon and all its hydrating benefits.


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Fasting Today Supplement package

Enzymedica Fasting Today

The intermittent fasting formula contains a trio of essential ingredients including electrolytes, fiber and amino acids
May 22, 2024

The brand's new formula is crafted to meet the nutritional needs of intermittent fasters in a single drink mix thanks to a trio of essential ingredients including electrolytes, fiber and amino acids.


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Frutitas bottles

Frutitas Agua Fresca

The new hydrating beverage is available in three varieties
May 15, 2024

Frutitas infuses crisp water with real fruit and agave nectar to deliver a light, naturally sweet taste without artificial flavors or sweeteners. 


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SaltHead Electrolytes container

Salthead Electrolyte Formula

Each serving contains 1,000mg of 100% Pink Himalayan Salt
May 1, 2024

Each serving of SALTHEAD contains 1,000mg of 100% Pink Himalayan Salt, which circumvents the potentially harmful effects of microplastics that may be found in some of the other forms of salt in circulation.


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GatoradeWater_780.jpg

Beverage Innovation Surges in Spring 2024

This month’s collection includes collagen teas, hydration sports drinks and pre-workout shots
Prepared Foods Editorial Staff
April 19, 2024

“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category. 


Read More
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