Syren Spreads debuts a spoonable chocolate supplement made with Tremella, astragalus, gotu kola and bamboo silica to support skin hydration and radiance. The silky, vegan formula delivers 2,400mg of adaptogens per serving, offering an indulgent, sensory-first approach to beauty from within.
Oodles of Doodles debuts a line of low-sugar flavored waters designed to make hydration fun through kid-crafted flavors and color-on-the-can packaging. The launch includes five core varieties and a limited SpongeBob collaboration.
Magtein is magnesium L-threonate, a patented magnesium compound that has been shown to effectively cross the blood-brain barrier. Backed by rigorous clinical research, Magtein is a multi-spectrum magnesium that supports focus, memory, mood, sleep, and healthy cognitive aging.*
Gatorade is introducing Gatorade Lower Sugar, formulated without artificial flavors, sweeteners or colors and offering three-quarters less sugar than the original. The drink rolls out nationwide in spring 2026 in four flavors, including the return of Rain Berry.
Instead of chasing high grams alone, PepsiCo is shifting the protein conversation to timing, format and function. Three upcoming launches aim to meet specific consumer needs with targeted formulations across hydration, performance and morning routines.
Wet Hydration is expanding beyond wellness water with its first Protein Water, formulated with 10g of protein and added electrolytes for everyday use. The RTD product will roll out online and to national retailers, with more flavors planned.
Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.
Available in Raspberry Lemon flavor, Gatorade Hydration Booster Relax is an electrolyte drink mix crafted with L-Theanine and magnesium to help consumers relax and unwind.
Formulated for keto dieters, athletes, and health-conscious consumers, the clear-dissolving mix delivers high-potency electrolytes with no fillers, sugars, or artificial additives
his high-potency electrolyte mix is formulated to meet the needs of ketogenic dieters, athletes, and consumers seeking effective hydration with optimal absorption.
Spicy Margarita, Wild Berry, and Strawberry Lemonade join the clean-label electrolyte lineup—designed to replenish key minerals, support performance, and tap into the rising trend of functional mocktails
Many things contribute to dehydration including exercise, stress, caffeine and alcohol use. This leads to poor digestion, headaches, slower workout recovery, reduced strength, increased cravings, muscle cramps and fatigue.