Articles Tagged with ''adaptogens''

Enlightened, an innovator and fastest-growing brand in the ice cream and frozen dessert category, introduced Fruit Infusions, functional frozen fruit bars.

This new beverage offers the brewed taste of coffee, but it is blended with functional mushrooms, probiotics and prebiotics, making it easier to digest than traditional coffee.

The opening of this decade is witnessing strong demand for botanicals that target better mood and active lifestyle.

Younger consumers are still the primary audience for sports nutrition products, and with Gen Z and Millennials expressing great interest in products that meet their individual needs or tastes, it is no surprise to see further segmentation of the sports category. 

Four Sigmatic continues to pioneer with the cleanest available, transparently sourced protein powder featuring repairing plant-based protein and overall wellness-supporting mushrooms and adaptogens.

Health and wellness continues to be a catalyst for innovation, but what that term means for consumers is a moving target and is impacted by a multitude of factors such as individual need states, age, and socioeconomic status.

The tonic contains micro-doses of melatonin, reishi mushroom, L-theanine and passionflower to boost GABA levels, while L-tryptophan supports serotonin to regulate sleep rhythms through the night, the company says. 

“What we’re finding,” says Wixon Marketing Manager, Becca Henrickson, “is that as more consumers seek out plant-based alternatives to meat products and healthier food options, mushrooms can provide the desired texture and health halo they want. Mushrooms are widely known for their earthy and umami-rich flavor, but their popularity is fast-growing for their associated health benefits and meat-like texture, as well.”

Harnessing the power of premium organic Japanese matcha, each blend provides green tea nutrients with about 1/3 of the caffeine in a cup of coffee (30-40mg).