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Home » nootropics

Articles Tagged with ''nootropics''

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New Energy Products Help Busy Consumers Keep Pace, Stay Focused

Innova Market Insights dives into consumer attitudes and behaviors around energy, and takes a closer look at launch trends.
Lu Ann Williams
Lu Ann Williams
October 4, 2023

Today, Innova Market Insights finds energy products targeting two different need states: short term and long term.


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Kyowa Hakko: NEXTY Award Finalist

Kyowa Hakko celebrates launch of CENTR enhanced functional sparkling water featuring Cognizin® Citicoline
February 16, 2023

Kyowa Hakko USA is excited to announce the launch of CENTR Enhanced sparkling water, a functional beverage with a blend of nootropic and adaptogenic ingredients that includes its Cognizin® citicoline.


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Florida Food Products: Flavorful, Functional

Florida Food Products showcases on-trend taste concepts at SupplySide West
September 13, 2022

Florida Food Products (FFP), a leader in clean label food and beverage ingredient solutions, invites 2022 SupplySide West Exposition (SSW) attendees to visit booth #2445 to sample an array of functional, yet flavorful beverage innovations.


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LIFEAID Beverage Co. FOCUSAID, Watermelon Mint

FOCUSAID Watermelon Mint is packed with brain-boosting super nootropics and 100mg of caffeine from green tea and yerba maté
March 30, 2022

The new functional beverage is made with brain-boosting super nootropics, and is sodium and artificial sweetener free as well as vegan, non-gmo and gluten-free.


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Jones Soda Nootropics

New beverages were developed in partnership with Mike Tyson and Wesana Health
February 16, 2022

Launching in the first quarter of 2022, Jones Nootropics will initially be available in two flavors: Tyson’s Punch and Tiger’s Blood. Both feature fruity, crisp, and flavor-forward taste profiles that are complements to the functional nootropic experience.


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HOP WTR Lime

This beverage is made with no calories, no carbs, and no sugar
February 7, 2022

The new refreshing and hydrating flavor delivers a tart, sunny flavor with crisp, bold hops. Like all HOP WTR beverages, this brew is made with no calories, no carbs, and no sugar. 


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CATEGORY INSIGHTS: IMMUNITY

Immune Health, Consumer Demand and Food R&D Innovation

Food and beverage product developers continue to identify specialty ingredients in an effort to shape formulations that address general health and immunity objectives
January 24, 2022

As consumers continue to recognize the important place of digestive health in immunity and cognitive and emotional health, their appetite for food formulations that offer gastrointestinal benefits grows. As better-for-you food and beverage formulators strive to stay up to date on new ingredients in the pipeline, it’s worth a brief look at a few key ingredients expected to trend in the coming year and beyond.


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PSILLI Mushroom Infused Functional Sparkling Waters

The beverage line will use a variety of mushroom types to create five distinct formulations
December 8, 2021

PSILLI™ will use a variety of mushroom types to create five distinct formulations: Brain Boost to support cognitive and immune function; Study Buddy, a Nootropic supplement; Energizer, a natural energy enhancer; Good Mood a mood optimizer and appetite moderator; and Bedtime, for relaxing.


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Smpl Functional Snack Bars

The new line of bars contains adaptogens, nootropics and organic botanicals
September 29, 2021

The new line contains four varieties: Energy, Focus, Immunity and Calm. Smpl simplifies the way consumers access superfoods by eliminating powders and pills in exchange for a healthy product that is available on the go.


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Consumer Moods Turn to a New Generation of Functional Foods & Drinks

Nutritional options that support both physical and emotional wellbeing are thriving
Lu Ann Williams
Lu Ann Williams
June 8, 2021
There’s a growing emphasis on mental and emotional wellbeing as consumers take a more holistic approach to health. That’s why Innova Market Insights identified “Mood: The Next Occasion,” as one of its Top Trends for 2021. 
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