Smpl created functional bars that provide effective doses of adaptogens, brain-boosting nootropics and organic botanicals. 

The new line contains four varieties: Energy, Focus, Immunity and Calm. Smpl simplifies the way consumers access superfoods by eliminating powders and pills in exchange for a healthy product that is available on the go.

Founder Ellis Fried set out on a mission to ensure that everyone has access to healthy and beneficial foods, and to find a natural way to provide them. Fried found that adaptogens and superfoods had the greatest impact on him, but wanted to make the experience more user-friendly and portable, without needing to measure out different powders or pills. Smpl has harnessed the power of adaptogens, nootropics and botanicals alongside real fruit, nut butters, and himalayan salt to give their bars bold, impactful flavors.

Calm, Energy, Focus and Immunity bars are formulated with the superfoods, adaptogens, and micronutrients needed for an array of health benefits throughout your day all with just 5g of sugar from Brown Rice Syrup and 100 calories and are non-GMO, gluten free and vegan.

Energy: A rich chocolate snack bar, made with fair trade cacao with as much caffeine as an espresso shot from green tea and ginseng. Designed to increase focus and alertness and deliver sustained, long-lasting energy.

Focus: A sweet vanilla snack bar with a boost of 200mg of ashwagandha and 200mg of ginseng to improve focus and concentration and reduce stress.

Calm: This tropical coconut snack bar is formulated with a relaxing blend of 50mg of magnesium, 200mg of ashwagandha and 100mg of lemon balm. Soothe everyday stressors and reduce mental and physical fatigue while staying focused and alert.

Immunity: A super berry snack bar made with a powerful blend of elderberry, 1 billion CFUs of probiotics, as many as a kombucha, and 100% daily value of Vitamin C. This bar promotes whole body wellness and enhances the immune system.

Smpl bars are available as a 12-pack for a SRP of $30, and will launch on October 19.