You need more energy and endurance. And afterward—you need to recover. For all these reasons, you need the right foods and drinks to keep the body fueled up and replenished.
For the Athlete in Everyone: A key market trend in recent years has been broadening appeal and consumer demand for all kinds of “performance” products
December 22, 2016
Although traditionally reserved for use in endurance sports and strength sports, sports nutrition products have broadened in recent years to fit a more recreational and lifestyle-driven positioning.
Functional carbs, vitamins, minerals and stimulants could help weekend warriors or hard-core exercise enthusiasts keep up their physiological and mental energy
When it comes to refueling—whether running a Sunday 26-mile marathon or the weekly rat race—the requirements for both nutritive fuel carbs, proteins, fats and other energy sources is an inescapable need.
Rising consumer concerns about health, growing awareness of the benefits of exercise and the perceived need to cope with increasingly busy lifestyles have combined to boost demand for performance-related foods and beverages.
The energy-boosting trend may have originated in the beverage arena, but recent introductions prove it certainly has spread its wings into other categories.