Mars has appointed Kemal Cetin as global chief digital & information officer for its snacking business, effective Aug. 3. His experience in digital transformation and business agility is expected to support innovation, decision-making and the integration of Kellanova brands.
Mars Food & Nutrition North America has appointed Lauren Larsen as chief customer officer to lead US sales strategy. Larsen brings 18 years of CPG experience to drive growth across rice and ready meal categories.
Mars has secured all required approvals for its acquisition of Kellanova, positioning the companies to close the deal next week. The combined snacking business is expected to generate about $36 billion in annual revenue across nine billion-dollar brands.
With pests, disease, and climate threats jeopardizing up to 30% of peanut crops, Mars is investing in genomic science and global partnerships to build a more resilient peanut supply for generations to come
Mars has a clear goal of helping to stem the tide of devastating crop losses that currently prevent up to 30% of peanuts from making it from pod to plate, costing farmers hundreds of millions of dollars and jeopardizing a key source of protein for millions of families worldwide.
Building on $6 billion in recent investments, Mars expands its domestic footprint with new facilities and job creation—including a major Nature’s Bakery site in Salt Lake City
The company says the investment builds on its commitment to US-based manufacturing, as 94% of Mars products sold in the US are produced in-country. In the last five years, Mars has invested over $6 billion into US manufacturing.
These appointments are intended to build on the company's strong momentum and drive ongoing growth and innovation in the vibrant food and nutrition business.
. The addition of Kellanova provides Mars Snacking, which includes billion-dollar snacking and confectionery brands like SNICKERS®, M&M’S®, TWIX®, DOVE® and EXTRA®, as well as KIND® and Nature’s Bakery® with entry into new attractive snacking categories.
The latest major economic development from Mars supports a Research and Development (R&D) Innovation Studio—including a new test kitchen and packaging lab—along with manufacturing efficiencies and advancements in food safety at the Hackettstown manufacturing factory.
Mars and Unreasonable Group will work together with 15 rapid growth ventures across five continents in the first year, supporting sustainability and Net Zero by 2050
Mars recently unveiled its innovative open-source action plan—the Mars Net Zero Roadmap—to accelerate action toward achieving Net Zero emissions, which includes a new target to cut carbon in half by 2030 across its full value chain.