Straus Family Creamery introduced Organic Greek Yogurt, which it describes as the only non-GMO-verified, certified Organic Greek Yogurt on the U.S. market.
The surge of Greek yogurt introductions and its popularity over the past year have left little room for other new entrants into the yogurt segment. In fact, SymphonyIRI data indicate, at the current pace of growth, sales of Greek yogurt will comprise 43% of the $4.6 billion U.S. yogurt market by the end of this year.
Probiotics are drawing positive media attention, and new products are capitalizing on the opportunity. Regulatory roadblocks pose a hurdle, but there is strong market potential for probiotic-enriched products.