Antioxidant lycopene has been approved by the FDA for additional functionality as a natural colorant. Tomat-O-Red, natural tomato lycopene, can be used to color beverages, dairy products, confectionery products and baked goods.
The colors of the rainbow have just gotten brighter. With the acquisition of the Dinesen Trading Company in Port Washington, Wis., D.D. Williamson has broadened the range of colors in its portfolio.