Until recently, products designed to deliver beauty benefits were a niche segment mostly limited to Asia’s beverage categories (particularly Japan, China and Taiwan).
Laboratoires Nutrisanté, a French developer and producer of natural vitamins and supplements, has launched a weight-loss drink concentrate, 7-Day Express Drainer.
As the energy drink market, especially in the U.S., continues to grow and develop, companies increasingly look for ways to differentiate themselves in the marketplace.
Formulation goals, from boosting protein in nutritional beverages to the creation of trendy ethnic foods with savory cheeses, can be achieved through the use of whey, milk and cheese ingredients.
There is little question that consumers want natural, clean label products. According to the March/April 2008 issue of the Nutrition Business Journal, U.S. sales in the natural and organic foods
Product naturalness is the dominant trend in many markets, such as juices, nectars and fruit/flavored still drinks, as consumers continue to perceive more natural formulations—free from additives/preservatives or made with organic ingredients—as more wholesome and healthier.
Many consumers have turned to elaborate filtration systems, reusable water containers or tap water to diminish plastic waste, and companies have aided these efforts by creating programs to further promote the reduction of bottled water consumption.
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