Energy drinks continue to grow, with recent estimates indicating 2010 sales of over $5 billion. To stand out from the crowd, manufacturers are trying new approaches, and in this stimulating category, removing a key stimulant may prove key for one company.
Suntory Holdings Ltd. has reached an accord to form a soft drink joint venture in Indonesia with packaged beverage and food company Garudafood Group, in an effort to tap into growing demand in Southeast Asia.
A survey of more than 1,000 Americans nationwide found that those who scored high on the inspiration index cited taking a coffee break as one of their most inspiring activities.
A Glasgow doctor writing in the British Medical Journal is warning consumers that they should “just say no” to those trying to urge them to drink more of a popular beverage.
Drinking green tea appears to cut "bad" cholesterol while leaving levels of good cholesterol unchanged, and encouraging people to drink more of the beverage could have significant health effects, according to a study.
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