These trends reflect a dynamic market where consumers are looking to their drinks to deliver bold experiences, comforting familiarity, health-conscious options, and functional benefits.
Mandarin Refresco was inspired by street markets of Mexico, the fresh and zesty soda brings a bright citrus twist--for pairing with tacos, sunny days, and good vibes.
These new offerings are being introduced after a successful year of KDP flavor innovation in 2024, notably the viral popularity of Dr Pepper Creamy Coconut - the company's most successful limited-time-offering carbonated soft drink.
The Tropical Punch flavor marks a first for Ocean Spray and its Zero Sugar line. It joins the brand's popular Zero Sugar Cranberry and Mixed Berry varieties.
Quirk Hard Tea will be available year-round in The Tea Mix Pack, featuring three cans each of four flavors: Lemonade Tea, Raspberry Tea, Peach Tea and Pomegranate Tea.
The deal gives Molson Coors exclusive commercialization rights to Fever-Tree’s US portfolio, alongside an equity investment by Molson Coors into Fevertree Drinks plc
Molson Coors assumes exclusive commercialization rights to Fever-Tree’s award-winning lineup of tonics, ginger beers, cocktail mixers and more in the US and will be responsible for co-manufactured production, marketing, sales and distribution of the brand in the US.
With bright, colorful packaging that you can’t miss, Jarriboba is currently available in three exclusive flavors: Kiwi-Watermelon, Mango-Passion Fruit, and Strawberry-Guava.
Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.