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Unibroue Launches Éphémère Blueberry

The beer’s red-purple color, is adorned with creamy, pinkish foam
July 13, 2016
Unibroue launched a new member of its Éphémère fruit beer series, enhanced with the unique taste of blueberries.
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A functional beverage with fruit juice and vegetables

Tracking Cutting Edge Beverage Trends

Liquid Culinology is trending as beverage makers keep the creative juices flowing
Alan Murray
Alan Murray
July 12, 2016

At the birth of every premium or functional beverage is a dreamer—someone who feels the need to fill a gap in the market for a particular concoction that goes beyond basic thirst-quenching.


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Ilana Orlofsky

Beverage Trend Q&A

A marketing professional’s look at beverage trends
July 12, 2016

Prepared Foods talks with Ilana Orlofsky, marketing coordinator for Imbibe, a Niles, Ill., contract new beverage development company.


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Crystal Pepsi Returns for Summer 2016

Beginning July 11 in Canada and August 8 in the US, 20-ounce bottles of Crystal Pepsi will be available
July 12, 2016
Inspired by fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the United States this summer.
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Nature’s Fury NutriDrinks

Nature’s Fury is available in five flavors in newly designed 16.9-ounce bottles
July 7, 2016
Made with 15% real fruit juice and only 80 calories per serving, Nature’s Fury beverages provide beneficial antioxidants and electrolytes.
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New thinkThin 3-in-1 Smoothie Mix

Protein Smoothie Mix combines the three essential building blocks for consumers to make nutritious smoothies at home
July 6, 2016
According to market research leader, Mintel, demand for smoothies is soaring with packaged ready-to-drink smoothies projected to hit $869 million in 2016.
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New Alcoholic Sodas

New offerings share WG Brewing's distinctive label style with characters that evoke the company's attitude
July 5, 2016
Wild Docta' and Wild Sit Russ alcoholic sodas join Wild Ginger Alcoholic Beer and Wild Root Alcoholic Root Beer in brewer’s portfolio
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Brown-Forman: Greenest Beverage Alcohol Company

The Newsweek Green Rankings evaluate the United States’ largest publicly-traded companies using eight metrics
July 5, 2016
Brown-Forman claimed the top spot as the “greenest” beverage alcohol company among US publicly traded companies in the Newsweek Green Rankings, one of the foremost corporate environmental rankings index.
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Anheuser-Busch, Starbucks Partner to Produce RTD Tea

Starbucks and Anheuser-Busch plan to introduce new Teavana RTD non-alcohol premium tea beverages across U.S. channels
July 4, 2016
Together, Starbucks and Anheuser-Busch will bring their complementary strengths to bear to capitalize on the significant growth opportunity.
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