Natural Marketing Institute identifies health and wellness consumer trend
August 27, 2014
Research conducted by Natural Marketing Institute (NMI), a strategic consulting and market research firm, shows that the American consumption of water has increased by more than 68 million 8-ounce servings in less than a year.
Maxwell House and Gevalia brands to be offered using single-serve brewing system.
August 27, 2014
Keurig Green Mountain has announced a partnership with Kraft Foods to make the latter's branded coffees—including Maxwell House and Gevalia—for Keurig's single-serve brewing systems.
Discovery Pack creates foray into craft soda segment
August 21, 2014
DRY Soda Co., the Seattle-based brand that is at the forefront of the better-for-you soda movement with its less-sweet, natural beverages, will be launching its first Discovery Pack this summer.
The Coca-Cola Company and Monster Beverage Corporation enter a long-term strategic partnership in the global energy drink category.
August 15, 2014
The Coca-Cola Company, Atlanta, and Monster Beverage Corporation, Corona, Calif., formed a strategic partnership that officials expect will “accelerate growth for both companies in the fast-growing, global energy drink category.”