Breakfast, Cereals & Bars

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Protein Bites for pop-able power-rich snacking, a Chocolate Peanut Butter Bar made with Reese's Peanut Butter, each designed to satisfy and fit daily routines.

A twist on a beloved classic, Honey Bunches of Oats Chocolate is made with real chocolate and real cocoa, featuring crispy sweet-cocoa dusted flakes and rich chocolate granola with real chocolate chips baked into every crunchy cluster. 

The planned acquisition further supports Ferrero's expansion in the better-for-you product category, following the acquisitions of FULFIL and Eat Natural in Europe.

This innovative bar transforms overlooked plant parts—like watermelon rinds and seed free apple cores—into a nutritional goldmine, delivering 13g of fiber from 12 whole plants in every bite.

Available in three distinct flavors—Original Honey, Soybean, and Black Sesame—each bar strikes a balance of bold toasted nuttiness and natural sweetness.

As the number of consumers prioritizing protein continues to rise, with 71% of consumers trying to eat more protein in their diets, General Mills is expanding its offerings to include a variety of products with protein. 

The bar contains 2g of sugar, 3g of net carbs, and is made with 55% cacao. It is also gluten-free, low-carb, and keto-friendly, and made with non-GMO ingredients, and is free from artificial sweeteners, flavors, and colors.

Premier Protein frozen options can be popped in the toaster. In addition to traditional breakfast toppings, they reportedly also pair well with fresh fruit, peanut butter, hazelnut spread, Greek yogurt, and more.

This convenient on-the-go offering is for big and small hands alike. Featuring a fluffy pancake wrapped around savory sausage placed on a stick, APPLEGATE NATURALS® Pancake & Sausage Stick is an ideal 'heat and carry' option for busy mornings.

While most morning meals are prepared at home, on-the-go and away-from-home breakfast occasions are expected to experience some growth through 2027, driven primarily by Gen Z and millennial consumers.