Breakfast, Cereals & Bars

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Conagra Brands is expanding its Banquet portfolio with MEGA Breakfast Bowls designed to meet rising demand for high-protein morning meals. Featuring tray-in-tray steaming technology, the bowls combine convenience, value and texture-forward performance in four varieties.

Magic Spoon is broadening its modern breakfast portfolio with protein-packed pastries and a marshmallow cereal inspired by classic favorites. The launches reinforce protein’s role in driving breakfast innovation while meeting on-the-go lifestyles.

Nutri-Grain introduced Nutri-Grain Crunchy, a new bar line designed to deliver more whole grains and fiber with a crisp, mess-free bite. The launch reflects the brand’s continued refresh as consumers seek simple, approachable ways to close everyday nutrition gaps.

Dave’s Killer Bread refreshed its better-for-you lineup with new organic breakfast bars and expanded snacking options. The updates span protein bars, snack bars and savory snack bites aimed at health-minded consumers.

Catalina Snacks has introduced two new protein cereal flavors inspired by classic bakery favorites. The Strawberry Strudel and Apple Turnover varieties aim to deliver comfort-food appeal with real ingredients and protein-forward formulations for wellness-focused consumers.

KIND is introducing its first protein granola and expanding its Protein Max bar line as part of a broader January 2026 rollout. The launches reflect continued momentum behind high-protein, low–added sugar products built on familiar formats and whole-food ingredients.

Honey Bunches of Oats is expanding its cereal portfolio with a protein-forward offering designed to support everyday wellness. The launch reflects how legacy brands are adapting core products to meet sustained demand for added protein at breakfast.

Reese’s Puffs is expanding beyond its classic milk chocolate profile with a richer Dark Chocolate cereal made with Hershey’s cocoa and real Reese’s Peanut Butter. The launch includes a collectible “Reese’s After Dark” box experience, filled with neon artwork and Easter eggs as the new flavor hits shelves nationwide.

GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.

Known for redefining ice cream, Jeni Britton now brings her creative spirit to gut health with Floura Fruit Crush Bars. Made from upcycled melon and tropical fruit rinds, the bars deliver delicious sustainability with a diverse fiber boost.