Breakfast, Cereals & Bars

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Tropical Trio is JAMBAR’s fifth flavor, and its first new flavor since the company launched in late 2021. In addition to the three vegan fruit flavors, JAMBAR also offers two bars that contain whey protein – Chocolate Cha Cha and Malt Nut Melody.

Trends and innovations that took place in the cereals and bars market for 2023, and what formulators can look for going into 2024.

This fall saw Chocolove, Boulder, Colo., return with seasonal favorites, Tree-Shaped Bites, as well as holiday collection bars. Chocolove holiday collection bars include Candy Cane Crunch in Dark Chocolate, Frosted Gingerbread in Milk Chocolate, and a Fruit-Nut Medley in Dark Chocolate. 

Kantha Shelke, PhD, CFS principal of Corvus Blue, LLC, shares effective ways to lower sugar content in RTE and heat-&-eat cereal products through both technical means as well as using alternatives to the refined sugars still predominant in these most popular breakfast products.

This innovative product provides consumers with a rich and creamy texture, similar to Icelandic Provisions traditional dairy skyr, with 12g of protein and simple plant-based ingredients.

This new syrup, developed with Dunkin' culinary experts, mirrors the sweet vanilla flavor notes of a fried glazed donut. 

The Frozen Greek Yogurt Bars are inspired by Snoop Cereal flavors, this partnership symbolizes a fusion of culinary creativity and a joint commitment to quality and community empowerment.

The Cookie Granola marries the brand's granola with its cookie recipe for a snackable granola cluster that has the flavor and crispy texture of a cookie.

Catalina Crunch®'s extensive line of cereals, cookies and snacks has gained widespread recognition for its emphasis on providing cleaner products that are low sugar and high protein without compromising on flavor. 

WK Kellogg Co. introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing 22g of plant-based protein, 0g of sugar, and 2g of net carbs or less per serving.