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Home » Topics » Products » Breakfast, Cereals & Bars

Breakfast, Cereals & Bars
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Eggo Protein Pancakes packages

Eggo Introduces New Protein Waffles and Pancakes to Expand Fortified Breakfast Line

The additions—Buttermilk Vanilla Waffles, Vanilla Pancakes and Blueberry Pancakes, deliver 20% DV of complete protein per serving, reflecting demand for higher-protein, convenient breakfast options
Prepared Foods Editorial Staff
September 10, 2025

Each product delivers 20% of the recommended daily value of protein per serving, positioning the line as an “excellent source” of complete protein containing all essential amino acids. 


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Golden Waffles Innovation Center

Golden Waffles Opens New Headquarters and Innovation Center

New 18,000sq-ft facility expands R&D, training and customer collaboration as waffles gain traction across foodservice menus
Prepared Foods Editorial Staff
August 20, 2025

The facility includes a demonstration kitchen, R&D lab for waffle irons and mixes, a training academy for operators and technology to host virtual product cuttings with customers and chefs.


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Bluey Pancakes package

Bluey Brings Playful Fun to Breakfast with New Frozen Pancakes

Hometown Food Company and BBC Studios team up to launch frozen pancakes in Buttermilk and Blueberry flavors, packed with whole grains
Prepared Foods Editorial Staff
July 24, 2025

Each serving delivers 21g of whole grain wheat and is a good source of fiber—making them a wholesome, tasty choice for busy mornings.


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egglife Power Pasta packages

Egglife Expands Beyond Wraps with High-Protein Grab & Go Snacks and Flour-Free Pasta

With the debut of GRAB & GO and POWER PASTA, Egglife Foods reimagines convenience and comfort foods using the power of eggs—delivering protein-packed, low-carb options
Prepared Foods Editorial Staff
July 22, 2025

The launches mark the brand’s first category expansion beyond its egg white wraps, building on its mission to harness the power of eggs to deliver nutrition and convenience 


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Natures Bakery Hearty Bars packages

Nature’s Bakery Launches Hearty Bars with Plant-Based Protein and Soft-Baked Comfort

Available in Blueberry and Chocolate Chip, the new vegan, nut-free bars deliver 9g of protein and whole grain nutrition in a family-friendly, cake-like format
Prepared Foods Editorial Staff
July 15, 2025

Designed to stand out in a crowded snack aisle filled with chewy and crunchy options, Hearty Bars combine Nature's Bakery's signature soft-baked texture with a nourishing mix of protein, fiber, and whole grains.


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Ferrero WK Kellogg logos

Ferrero to Acquire WK Kellogg Co for $3.1 Billion

Strategic purchase brings iconic cereal brands like Frosted Flakes and Special K into Ferrero’s expanding North American portfolio, marking a major step in the company’s growth journey
Prepared Foods Editorial Staff
July 10, 2025

The transaction represents another chapter in Ferrero’s proven strategy to acquire, invest in, and grow iconic brands as it continues to enhance its overall footprint and product offerings in North America. 


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Equip Foods Prime Bars packages

Equip Foods Launches Prime Bar: A Clean-Label Beef Protein Bar That Eats Like Dessert

With 20g of grass-fed beef protein, collagen, colostrum, and zero seed oils or refined sugars, Prime Bar delivers real-food performance and fudgy texture for health-conscious snackers
Prepared Foods Editorial Staff
July 4, 2025

Prime Bar delivers beef-based protein that tastes like dessert, without relying on whey, milk isolates, seed oils, fiber syrups, lecithins, or refined sugars.


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GeneralMillsFdsrvCereal_780.jpg

General Mills to Eliminate Certified Colors from All Cereals and K-12 Foods by Summer 2026

With 85% of its portfolio already free from certified colors, the company commits to full removal across retail by 2027
Prepared Foods Editorial Staff
June 27, 2025

For decades, General Mills has proven its reformulation capabilities and delivered products that delight consumers and meet a changing landscape. 


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One Protein Bar Chocolate variety package

ONE x Hershey's Double Chocolate Flavored Protein Bar

ONE Brand teams up with pro golfer Bryson DeChambeau to promote the new protein bar
Prepared Foods Editorial Staff
June 26, 2025

With 18g of protein and 1g of sugar, the ONE x Hershey's Double Chocolate bar is an easy way to enjoy indulgent chocolate flavor while fueling a busy day.


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Sambazon Acai Bowl packages

Sambazon Fruit & Granola Topped Smoothie & Açaí Bowls

The convenience bowls feature a no sugar added fruit blend topped with a variety of frozen fruit and gluten-free granolas
Prepared Foods Editorial Staff
June 25, 2025

Sambazon is now offering an alternative with a no sugar added fruit blend and topped with a variety of frozen fruit in addition to gluten-free granolas.


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