Retail Market Trends

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Circana forecasts a return to pre-pandemic growth rates for the US food and beverage industry in 2027, driven by more intentional consumer purchasing behaviors. The research highlights flat volume growth alongside continued price/mix gains as shoppers optimize spending, embrace digital and AI-powered shopping tools, and seek products that better align with health, convenience and value priorities.

Protein expanded into unexpected categories while sensory appeal and functional benefits continued to influence new product development. Here's what food and beverage product developers should take away from this year's Summer Fancy Food Show.

Consumers increasingly expect snacks to balance indulgence, wellness, convenience and value without compromising on taste. ADM's latest research examines the trends influencing snack innovation, including Gen Z preferences, reformulation, GLP-1 users and emerging opportunities for product developers.

Whole Foods Market plans to expand its smaller-format Daily Shop concept into Boston, Chicago and Philadelphia over the next two years. The streamlined stores are designed to offer curated assortments, grab-and-go options and faster shopping experiences tailored to dense urban neighborhoods.

New analysis from L.E.K. Consulting suggests the US may have reached “peak calorie,” with total food and beverage consumption expected to remain largely flat over the next decade. As volume tailwinds fade, future growth will depend on innovation, pricing discipline and operational excellence rather than increased consumption.

Yum! Brands and Collider Lab have released their inaugural 2026 Food Trends Report, drawing on insights from more than 62,000 restaurants worldwide. The findings show consumers increasingly using food as a form of self-expression, control, and emotional connection in a fast-changing world.

After two decades across global markets, the author outlines a simple but powerful framework—Consumer, Business, Technology—that keeps innovation grounded in human needs while driving measurable growth. Examples from Pringles, Cheez-It and sustainable packaging show how cross-functional collaboration turns this model into real-world impact.

A new industry campaign spotlights the CPG sector’s push for clearer labels, accessible information and stronger consumer confidence. With initiatives like SmartLabel, Facts Up Front and TruthAboutIngredients.org, brands aim to meet rising expectations for transparency in 2026 and beyond.

San Francisco has filed a lawsuit against leading food manufacturers, alleging deceptive practices and public health harms tied to ultra-processed foods. The action signals increased attention to processing methods and ingredient strategies that may influence future expectations for product developers.

A new peer-reviewed review in Nature Food analyzes how historic and recent SNAP policy changes influence participation, employment and food insecurity. As the 2025 OBBBA brings sweeping reforms, the authors outline evidence-based recommendations to improve benefits, streamline enrollment and support healthier diets.