BzzAgent and SymphonyIRI Group announced social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for CPG brands.
You hold in your hands a magazine loaded with failures. Often, our New Products Annual ends up little more than a preamble to the eulogies of product introductions destined for clearance sales.
The Excellence In Innovation (EII) Awards are a unique opportunity to acknowledge outstanding product development teams and the innovation used to design and launch successful new products—all while providing new products and companies with priceless worldwide exposure.
Flavored vodkas are by no means a new concept; citrus- and berry-flavored options have been around for years, and 2011 saw a number of new and unusual flavors enter the fray.
George Lucas is (again) re-releasing his Star Wars saga, and as with the other launches (and relaunches) of the sci-fi series, licensed tie-ins abound. Brisk Iced Tea’s effort is largely marketing based. Described as “Yoda. Maul.
While LifeAID’s new beverage is focusing on one very specific target audience, one of the beverage category’s biggest successes of recent years is expanding its focus beyond beverages entirely.
The FDA is implementing the most sweeping reforms of the nation’s food safety rules in over 70 years, which has led to an influx of comments from the industry and the public. Through mid-January, FDA had already received 614 comments on various aspects of the proposed regulations, according to The Food Institute.
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